Merged Marketing Podcast

161 – Discovering The Optimal Campaign Strategy For Your Business with Dave Kerr

Discovering The Optimal Campaign Strategy For Your Business with Dave Kerr

How can you devise, fine-tune and sustain an optimal digital marketing strategy for your business in today’s ever-changing digital landscape? It is critical to master, create and maintain an agile marketing strategy to seize growth opportunities and grow your bottom line.

Finding the optimal social media campaign strategy for your business can be a challenge, especially with so many different platforms and options to choose from. However, with a little bit of planning and experimentation, you can discover a strategy that works best for your business and helps you achieve your goals. Here are some tips to help you get started:

  1. Define your objectives: Before you start creating a social media campaign, it’s important to have a clear understanding of what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Defining your objectives will help you create a campaign that is aligned with your business goals.
  2. Identify your target audience: Knowing who you want to reach with your campaign is key to creating an effective strategy. Consider factors such as age, gender, location, and interests, and use this information to create a buyer persona or target audience profile. This will help you create more targeted and relevant content and choose the right platforms for your campaign.
  3. Choose the right platforms: Different social media platforms cater to different audiences, so it’s important to choose the ones that are most likely to reach your target audience. For example, if you’re targeting a younger audience, you may want to focus on platforms such as Instagram or TikTok. If you’re targeting a more professional audience, LinkedIn may be a better choice.
  4. Create a content calendar: A content calendar is a schedule of the content you plan to post on social media. It can help you stay organized and ensure that you’re consistently posting new content. When creating a content calendar, consider factors such as the type of content you’ll be posting, the frequency of your posts, and the best times to post based on your audience’s behavior.
  5. Use paid promotion: While organic reach on social media can be limited, paid promotion can help you reach a larger audience. Many platforms offer a variety of paid promotion options, such as sponsored posts or ads that appear in users’ feeds or on the Explore page. Utilizing paid promotion can help you reach a larger, more targeted audience and drive results for your campaign.
  6. Monitor and analyze your results: It’s important to track the performance of your social media campaign and make adjustments as needed. Use analytics tools to measure the success of your campaign and identify areas for improvement. You can also ask for feedback from your audience to see what they like and what they’d like to see more of.

By following these tips, you can discover the optimal social media campaign strategy for your business and achieve your marketing goals. Don’t be afraid to experiment and try new things to see what works best for your business. With a little bit of planning and effort, you can create a successful social media campaign that helps you reach and engage your target audience.

In this episode, we chat with a former guest on this podcast, one of our digital marketers Dave Kerr. Do you know the right starting place for defining the objectives of your campaign strategy? Our guest expert illuminates this and how to avoid a bad user experience with your over-the-top messaging. Also, learn from Dave how to effectively utilize social media sites like Facebook and Instagram for your campaign strategy.
Dave helps us appreciate the need for a business campaign strategy to be engaging, shareable, focused, and sometimes timeless. He further underscores why you must implement a well-planned campaign strategy with clearly defined objectives and milestones. In this regard, discover the priceless ingredients for an optimal campaign strategy for your business.
Dave cautions on the danger of making a campaign strategy just for the sake of making one. Instead, develop a focused campaign with clear direction and aims.
Our guest expert also delves into the optimal white paper for brand strategy, drawing examples from our rich publication due in the coming year. In the end, discover Dave Kerr’s rather unique pick of the best personality for the brand representative for Merged. It is perfect how he links the leadership style of a household name in the sporting world to campaign strategy in business.

Key Time Codes

  • (1:20) Who is Dave Kerr?
  • (2:45) How does a business know if Instagram or Facebook is the right platform for them
  • (4:10) Starting position for objectives of campaign strategy
  • (7:10) How to effectively use Facebook or Instagram platform
  • (9:42) Key ingredients for an optimal campaign strategy
  • (12:05) Avoiding user fatigue with your over-the-top content
  • (15:45) Brand strategy White paper (It is crucial to have a white paper that is used as opposed to highly academic or technical)
  • (20:08) Improving user experience through the quality of leads in ads or white paper
  • (Don’t just make a campaign strategy: a focused, with clear direction and aims is the best)
  • (20:57) Dave Kerr’s pick of Merged brand representative

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