December 22, 2022

162 – The Elements of a Successful Advertisement with Dave Kerr

The Elements of a Successful Advertisement with Dave Kerr

Do you yearn to create that perfect or winning ad? Today we welcome back the last episode’s guest expert Dave Kerr to discuss creating that successful advertisement. Indeed this is a special episode because it is a departure from the usual: today, I talk with my guest face-to-face from our office. Discover your guiding light for developing and deploying successful advertisements.

Social media advertising has become an increasingly popular and effective way for businesses to reach their target audience and promote their products or services. However, creating a successful social media advertisement requires more than just throwing up a banner ad or sponsored post. Here are some key elements to consider when creating a social media advertisement:

  1. Identify your target audience: It’s important to know who you want to reach with your advertisement. Consider factors such as age, gender, location, and interests, and use this information to create a buyer persona or target audience profile. This will help you create more targeted and effective advertisements.
  2. Choose the right platform: Different social media platforms cater to different audiences, so it’s important to choose the right one for your business. For example, Instagram is more visual and caters to a younger audience, while LinkedIn is more professional and caters to a business audience. Consider where your target audience is most likely to be and choose a platform that aligns with your business goals.
  3. Create a compelling offer: Your social media advertisement should have a clear call-to-action that tells the viewer what you want them to do, whether it’s visiting your website, signing up for your email list, or making a purchase. Make sure to offer something of value to the viewer, whether it’s a discount, free trial, or exclusive content.
  4. Use eye-catching visuals: Social media is a visual medium, so it’s important to use eye-catching graphics and visuals in your advertisements. Use high-quality images or videos that are relevant to your offer and capture the viewer’s attention. You can also use design elements such as colors, fonts, and layout to make your advertisement stand out.
  5. Write compelling copy: The text in your advertisement should be clear, concise, and compelling. Use attention-grabbing headlines and bullet points to highlight the benefits of your offer and make it easy for the viewer to understand what you’re offering. Avoid using jargon or technical language that may be confusing to the viewer.
  6. Test and optimize: It’s important to test and optimize your social media advertisement to see what works best. This may involve testing different visuals, copy, or targeting options to see what gets the best results. Use analytics tools to track the performance of your advertisement and make changes as needed.

By considering these elements, you can create a successful social media advertisement that effectively reaches and engages your target audience. Don’t be afraid to experiment and try new things to see what works best for your business. With a little bit of effort and creativity, you can create social media advertisements that drive results and help you achieve your business goals.

Dave educates us about the crucial place of the core message or elevator pitch in a winning ad. He drives the point home that the core message is always the same and clearly speaks to what your business is all about. Dave further underscores the need to stay consistent with your core message and branding. He reckons that many advisers often need help creating an ad for the sake of creating and seeing an ad go live without first understanding the core message.
We spend significant time discussing why you must create authentic ad content. Learn about achieving brand awareness and leveraging the algorithms to create a successful ad. Dave spells out the key qualities of a social media coordinator that would determine the success of the message. At the same time, he cautions on the danger of using a jack-of-all-trades master to create your ad instead of clamoring for specialist crews.
With a twist to the usual end-of-episode question, hear about Dave’s choice of dream client whom he would want to be the brand ambassador for. Spoiler alert – we would need a part 3 with Dave to exhaustively espouse this topic.

Key Timecodes

  • (1:42) What makes a winning advertisement?
  • (3:45) How to establish the core message of your ad
  • (6:00) Creating a top funnel to differentiate from the competition
  • (9:30) Creating that authentic content(The perfect advertisement)
  • (13:20) Determining the right target audience for your ad using algorithms
  • (18:50) Key skill sets for a social media coordinator or ad creator (If you need your business to be above the competition, you need to have specialists in all areas that make an ad)
  • (22:55) Dave’s choice of dream client for a brand ambassador

You can listen on

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