Creating Modern Digital Experiences with Shamir Duverseau.
Are you leveraging modern digital experiences? Do you understand the existing gaps in creating modern digital experiences? We are talking with Shamir, the digital transformation guru, to do justice to this subject matter. Shamir is with Smart Panda Labs helping marketers get started with digital transformation. During his years in marketing, Shamir held leadership roles with Southwest Airlines, Disney, and NBC Universal. He discovered his love for the technical aspect of things back in the 1990s while working in marketing and research. (Having been at the right time at the right place with the right skill set, things all came together for me).
What is modern Digital Transformation – Shamir defines modern digital transformation as the customer experience that users expect when interacting with products or services online. It is what a company must do to align itself to start delivering to customers through the Internet. The transformation entails tweaking your technological back end to be able to deliver the modern digital customer experience that people expect.
Challenges in implementing digital transformation – Our guest expert observes that the fear of the IT side of things among most marketers is often the major hindrance in undertaking digital transformation. That fear has the negative effect of denying oneself and customers the opportunity to have an experience that can lower the acquisition cost and derive value.
Example of digital transformation success story – Shamir cites Emirates.com as a success story in modern digital transformation. On their website, they have captured up-to-date information for the visitor. People know what exactly to expect when doing business with them because of transparency and consistency. In addition, Emirates has leveraged automation on its website and social sites, which bolsters its overall customer experience. Also, their digital purchase experience is next level; the client can easily keep track of their reward points and make or modify reservations without human intervention.
Role of transparency and consistency in the digital customer experience – The goal of the customer is to find consistency in the ad and post-click. If what the customer was sold in the ad does not match reality after clicking on it, buyer friction and frustration emerge. A transparent experience is key to building customer trust and loyalty.
Factors for success in modern digital transformation – Shamir advises that a company should strive to make the digital experience as seamless as possible. Using the EB test, you can get subjective customer experience. Further, personalization helps create an experience that almost matches what the individual customer or group of people seeks. Such personalization works as a soft micro-conversion strategy because potential customers are often still in research mode before making the purchase decision.
Role of first-party data in the digital space – Our guest expert argues that leveraging first-party data is significantly beneficial because it is easier to use than legally third-party data. Also, it is more accurate because it is based on actual customer behavior on the website and feedback from the customer.
Leveraging first-party data for digital transformation – He recommends that marketers become warm with the technical aspect of things to understand and deliver the desired digital customer experience. Secondly, he underscores the need to become a technical marketer. This allows you to translate marketing ideas into the desired technical specifications that the IT department can deliver on the online customer experience.
Impact of Artificial Intelligence and Chatgpt on digital transformation – Shamir observes that AI quickly transforms the digital experience. However, they are only as good as the information it works with. As such, it is crucial to feed AI and Chatgpt the desired information to deliver the best customer experience.
Recommended automation tools with Chatgpt – He suggests starting minimally with automation tools before progressing to more complex aspects. For instance, you may leverage Chatgpt for basic headlines, subject lines, and messaging. (I am always of the principle of crawl, walk, run).
Primary steps for a business performing digital transformation – He first evaluates state key digital tactics presently in use. From there, they can fill in the gap as to the transformational technological capabilities required to keep up with the changing marketplace and customer behavior.
Are local programs helping digital transforming continuous – Shamir cites that local programs and grants supportive of digital transformation are something of a double-edged sword. On the one hand, an end is reached when a determination is made to the effect that the business has amassed enough resources to build on. However, it is continual because of the ever-changing technological landscape that often calls for the business to upgrade.
- (0:29) Shamir‘s background story
- (1:54) What is modern Digital Transformation
- (4:20) Challenges in implementing digital transformation
- (5:59) Example of digital transformation success story
- (8:19) Role of Transparency and Consistency in the digital customer experience
- (10:20) Factors for success in modern digital transformation
- (12:26) Role of first-party data in the digital space
- (14:50) Leveraging first-party data for digital transformation
- (17:20) Impact of Artificial Intelligence and Chatgpt on digital transformation
- (18:44) Recommended automation tools with Chatgpt
- (19:50) Primary steps for a business performing digital transformation
- (21:44) Are local programs helping digital transforming continuous –
- (23:45) Shamir’s contact information
- (24:05) Shamir’s choice of brand ambassador
[00:00:03.480] – Intro
You’re listening to the Merged Marketing podcast with me, Jason Hart. The mission with this show is to discuss all things marketing, sales, and mindset. It’s my hope for entrepreneurs like you to get the most from your efforts so that you can focus on what you do best. Let’s go. This is Episode 181 of the Merged Marketing podcast, and in this episode, we’re talking about creating modern digital experiences. And my guest is Shemirah Dooversell. Shemirah is with Smart Panda Labs, helping marketers get started with digital transformation. During his years in marketing, Shemirah’s held leadership roles with Southwest Airlines, Disney, and NBC Universal. In this episode, we’re going to talk about digital transformation, what it is, and how marketers get in the wrong way with transformation. We’re also going to discuss Shemirah’s framework for success and what those first steps are to digital transformation for your business. Without further ado, let’s kick into my chat with Shamir Duverseau.
[00:01:01.210] – Jason Hunt
Welcome to the show, Shamir Duverseau
[00:01:02.860] – Shamir Duverseau
Thank you very much for having me.
[00:01:04.550] – Jason Hunt
Awesome. Maybe we could start off by you telling us a bit about your journey in marketing and what got you to where you are today.
[00:01:11.450] – Shamir Duverseau
Sure. Started off in marketing in the late 90s, which was a just doing some work in market research and product marketing. Found out pretty quickly I had a bit of an affinity for the technical aspect of things, which at that time was more back end operational aspects of marketing. But very quickly as the internet started to become bigger and bigger, a lot of the companies that I was obviously associated with began to see that this online thing is going to be a huge part of our business and we need to start investing real time and energy and resources into it. H aving to be in the right place at the right time with the right skill set. Those things all came together for me. They basically transferred me and said, You’re not going to work on this website thing. J umped in, started working with Web Analytics, started working with online feedback, started doing AV testing in the early days. And from there, it just really took off and started that work at NBC Universal for the most part and went on to do that at Disney and then at Marriott and brought me to our am today.
[00:02:05.070] – Jason Hunt
That’s pretty cool. That side of marketing is typically not the sexiest for a lot out there. Somebody’s got to specialize in it and obviously there’s a lot of importance to it. Maybe, Shemir, what you can do is tell us a bit about… Explain what modern digital transformation is in your opinion.
[00:02:19.010] – Shamir Duverseau
I think you can find thousands of different definitions of digital transformation. But for me, it’s really about saying there is this customer experience that people expect when they interact with things online, whether that’s on a website, whether that’s on their mobile app, whatever online digital medium that they’re interacting with. And being able to deliver that experience to people, giving them the information they’re looking for, surfacing your products, being able to interact and action on your products, all those things require a lot of work on the back end to make it so that those things can be delivered to their customers on the front end. And to me, digital transformation is what a company has to do to align themselves to begin to deliver to their customers. If you’re a younger company and you’re starting out online, there’s no real transformation per se to take place. But if you’re a more established enterprise company, if you’ve been around for perhaps several decades or even longer, then your systems were probably not set up to be able to deliver the ability to sell your products and services on a website or via a mobile app. It’s going to take a lot of changing, a lot of communication, integration between those systems to do that.
[00:03:25.830] – Shamir Duverseau
That to me is digital transformation. It’s transforming your technological back end to be able to deliver the modern digital customer experience that people expect.
[00:03:35.270] – Jason Hunt
I think a lot of people think digital transformation, that word has been thrown around quite a bit. People think, Oh, yeah, I’m digitally transformed. I refreshed my website. And that is a piece to it, but it’s not the entire thing.
[00:03:47.910] – Shamir Duverseau
100 %. That’s honestly probably the easiest aspect of it. Delivering a website with good copy or good imagery is one thing, but being able to say that someone can service the product on the website, that they can purchase the product or multiple products, that they can make a reservation or booking, being able to do those things online. That’s what really transformation is about. It’s about the ability for people to say, I don’t want to have to deal with anyone. I don’t want to have to pick up the phone or actually go to a physical place, but still be able to do full business with you, fully interact with you in your product and services, then that’s what digital transformation should empower.
[00:04:21.390] – Jason Hunt
I think a lot of business owners, especially, they do get in the wrong way when it comes to doing a digital transformation and they don’t even realize it. Maybe you can explain or talk about some of the challenges that you’re seeing on the front lines of trying to implement a digital transformation.
[00:04:34.680] – Shamir Duverseau
I think the biggest thing that happens, and it’s probably our fault as marketers, we tend to be scared of the technical aspect of things and try to stay away from that. So anything that we can do to work around anything that’s technical or operation heavy or focused, we try to do. I think that’s what ends up blocking people from being able to really engage into digital transformation. It’s how can I, perhaps, spend more money in advertising and just drive more traffic? And the people figure out what happened after they click on that ad. And that’s not what happens. That’s not how people operate. But because we’re so fearful of all the different aspectsthat need to happen on the IT side of things, of understanding who that person is, what are they doing on the website? Have they been here before? What did they do when they were here before? Are they a past customer? What did they buy? What information do they need? Being able to answer all those questions, ultimately in real time and surface content to make it easy for them, make it relevant, make this experience valuable so people actually become customers and hopefully loyal customers.
[00:05:31.790] – Shamir Duverseau
That’s the part that can be a real challenge. That’s what we usually see. It’s shying away from that technical aspect of things. By doing that, robbing yourself and ultimately your customers of the opportunity to have an experience that can lower acquisition costs and drive value.
[00:05:45.740] – Jason Hunt
Maybe we can hit on a specific example here, Shemir, specific to maybe the travel space. You have experience with Marriott, for example. What are some of the big improvements with digital transformation that a brand like that has made? Where are some of maybe those smaller resorts are being left behind?
[00:06:02.520] – Shamir Duverseau
Yeah, I think Mary@c atmarried. Com is a wonderful example of what’s been possible and what they’ve been able to empower people to do on their website. So the ability to go on there and obviously to be able to search hotel inventory, that’s easy enough. But what information are people looking for about those different properties that they’re seeing? Do they want to know the size of the room? They want to know the amenities. What photographs and pictures do they want to be able to see? When was this property last renovated? Where exactly is it located? And Mary, it’s a good job of really surfacing that content, which, of course, is monumental to manage because of all the thousands of properties that Marriott has globally and making sure that they’re getting the most up to date information on that because you can imagine the disconnect if the website said one thing and then someone made a reservation, went there and they saw something else. Oh, I didn’t know that the pool was being rendered. I came here because you guys had a great pool and I wanted to bring my kids. You can see the pain that would cause.
[00:06:55.570] – Shamir Duverseau
So empowering those hotels to be able to keep their information up to date, push that in real time on the website so people know what to expect. A nother great experience is the ability to purchase online with Marriott. The ability to log into your account to keep track of your points, be able to leverage and use your points to search different discounted rates and ultimately to make those reservations, to modify those reservations. All those things really make Marriott’s experience great because, again, I never, if I don’t choose to, have to deal with someone. I don’t ever have to wait on hold to deal with someone to make a change to my reservation or an update to my booking. You can see how that helps Marriott, too, because that greatly lowers their operational costs. Now, they don’t need as many people on the phone to be able to answer those phone calls and deliver those experiences. Marriott is just a great example of someone who’s really thought through, what do people need in order to make a decision, in order to interact with us in a digital format? And then how do we deliver that so that it’s easy for them to be able to do it in that digital space?
[00:07:49.750] – Jason Hunt
Bang on. In the simplest possible way. And something that you touched on there, Shemir, was the element of transparency throughout that journey, right? Whether it’s a specific image of a room or a pool, and that’s the expectation you have in your head prior to arriving in a Marriott, and if it’s.
[00:08:04.240] – Speaker 1
[00:08:04.800] – Jason Hunt
Deviates away from that idea, it’s going to be a bad experience.
[00:08:08.020] – Jason Hunt
And that all really stems from the ad itself that’s maybe presented on a Facebook, Instagram, or TikTok. It’s like that ad needs to marry that experience that they’re seeing on the website. Thus, that experience on the website needs to mirror that experience you’re actually going to have in person.
[00:08:21.830] – Shamir Duverseau
So trying to marry is super important. Yeah, that’s a great example because it’s that whole journey. What you’re looking for is consistency as a customer. Again, it’s easy to say, Hey, I’m going to throw this great looking picture on this ad and I’m going to get the click. Well, that’s wonderful. But if there’s not consistency post click, if I don’t see that reinforced and say, Where’s that picture I saw of this property? That doesn’t look like the picture I saw in the ad. This can’t be the same property. The ad said this about the property, but now this says that. That inconsistently causes so much friction for people that they end up just bailing on the entire process and you end up losing that person, but you still spent money to get them. Now your acquisition costs are going way up.
[00:09:00.930] – Jason Hunt
Case in point, I actually had this experience happen to me. I was speaking at an event in Istanbul and I booked my room on bookings. Com and I saw a beautiful room. It looked amazing. By the time I got there, I was not in that room and immediately let the bad taste in my mouth. But it’s almost like this has happened before for the actual hotel because the minute I went down there and made comment of it, they changed my room right away and gave me the room I asked for.
[00:09:23.420] – Shamir Duverseau
[00:09:24.230] – Jason Hunt
Alleviate that friction just by having that transparent experience, I think is key.
[00:09:28.490] – Speaker 1
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[00:10:19.390] – Jason Hunt
Now, when it comes to digital transformation, because a lot is packed into it. So what are a couple of those big needle movers in that process that can really make strides for a business and achieving the result they want?
[00:10:32.610] – Shamir Duverseau
We find that trying to empower businesses to do three key things is really important. First of all, as we mentioned, make the experience as easy to use as possible. And the real key to doing that is AV testing. It’s experimentation. It’s trying to say, Okay, what is the best layout of this page? What’s the best content? How do we speak about this? What’s the right imagery to use to get people to react in the way that we want them to, which ultimately is to purchase the platform or whatever that call to action is. And there’s no better way to do that than A B testing because it’s objective. It’s not based on the background or experience or opinions of people in the room and just what they think. It’s based on what people are actually doing. We find that A B testing is just huge in that regard. One level graduated from A B testing is the importance of personalization. How can we create an experience that a little bit more mirrors exactly who’s on the site and what they need? Now, that may not be possible from the beginning to do on a one to one basis, but even if you group people, if you knew, something as simple as talking about a travel example, people from a certain geographic area.
[00:11:34.390] – Shamir Duverseau
You mentioned you’re up in Canada right now. Being able to show you pictures of maybe vacation in the Caribbean right now might be really appealing to you. Targeting that to you, whereas me down here in Florida, that’s probably not as big of a deal for me. Maybe I need to see some other vacation imagery. So surfacing that content, personalizing that experience so that more likely surfaces the thing I’m looking for is more relevant to me is going to be critical. Then we also find the importance of automated communications. People aren’t always ready to take that action right away. They’re still very much in research mode and trying to make that decision. Given that in that soft micro conversion, the ability to say, You know what? Just send me more information. Then to send them personalized information based on the experiences they had in the site is also critical because now it keeps you top of mind. It gives you a reason to be able to come back to the site and complete that process of searching and then ultimately making that decision to purchase.
[00:12:27.020] – Jason Hunt
An obvious part to the digital transformation process is likely first party data and how businesses can use that. Can you talk about the strength or the power of first party data?
[00:12:37.510] – Shamir Duverseau
Yeah, probably from two aspects. First, the more technical legal aspect of it. It’s just easier nowadays. Third party data is not the easy thing to do as it was maybe five or 10 years ago. L everaging first party data is just by far easier way to do it from a legal aspect than from a technical aspect. But also first party data is going to be the most accurate. It’s what people are actually doing on their website. It’s more based on explicit actions as opposed to maybe presupposed actions based on third party data, which is a bit more far removed from the actual person. If you’re able to take actions, make decisions based on what someone has actually done or what they’re actually doing, or perhaps even what they’re explicitly telling you that they’re interested in, that’s more relevant. That’s going to be inherently more valuable. Again, ease of use, relevance, value. Those are the three things that help people make that decision, that get them through that process. Just the same way as it is in a physical store, you want some things to be easy to find. You want to be able to find the product you want.
[00:13:33.580] – Shamir Duverseau
You want the information about that product, whether it’s a price or on the packaging. And you want to know that you’re getting good value for your spend. And then you want an easy experience to check out and move along. It’s the exact same thing online. It’s just a different medium.
[00:13:44.840] – Jason Hunt
It’s so important to ensure that you’re marrying up that message with the user that is seeing it. And whether you’re speaking to somebody on a product in a grocery store or whether you’re speaking to somebody in an ad to an audience and leveraging first party data to custom that message to what appeals more to that person that’s seeing it’s super important.
[00:14:04.950] – Speaker 1
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[00:14:49.360] – Jason Hunt
What are some things from a digital transformation standpoint that people need to do that have not adopted digital transformation yet to ensure that they are leveraging the first party data as much as possible? I think.
[00:15:01.190] – Shamir Duverseau
The first thing they do is they need to make friends with IT. Ultimately, the information they want in some way, form or fashion, IT owns that information. So whether they need to talk to the CRM system, they need to talk to a point of sale system, they need to talk to a customer data platform. In some way, form or fashion, IT is heavily involved, it has ownership of those systems. And those systems own the information you need to be able to experiment on your experience, to be able to personalize your experience, to be able to do automated campaigns in that experience, right? To be able to deliver and make sure you’re personalizing based on the ads that are driving people to the website. All those things have technical aspects that all involve IT. So the first thing that I would suggest and marketers often have a challenge with is getting friends with IT. The second thing I would recommend is become a technical marketer. Understand that in today’s world, you have got to be a technical marketer. You’ve got to understand, at least on some level, technically how things work so that you’re able to effectively translate those marketing ideas into technical specifications so that the technical folks can accurately deliver on what it is you’re trying to do, how you’re trying to drive that experience for your customers.
[00:16:12.530] – Shamir Duverseau
There’s a lot of complexity that the average person doesn’t understand that all takes place hidden in code and back end systems. If you’re not at least familiar on a high level with that level of complexity, you’re going to find yourself struggling to make that translation. Then you’re not going to get from the developers and the engineers what you need to deliver the experiences you want.
[00:16:32.820] – Jason Hunt
Or hire someone who does.
[00:16:34.960] – Shamir Duverseau
[00:16:36.560] – Speaker 1
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[00:17:20.000] – Jason Hunt
What effect is AI and Chat GPT having in the whole digital transformation process? And is it having an effect?
[00:17:26.790] – Shamir Duverseau
Oh, 100 %. In fact, arguably, it’s beating things up. It’s making it easier and faster to go to market. But it’s also at the same time showing you need to have your foundation in place because just like anything else, AI, chat GPT, those things are learning from the information that is being fed. If you don’t have that information housed, if you don’t have it formatted in such a way that it can feed those AI powered tools, then it’s only as good as the information it has. It’s only going to do as good as what it’s told. So it’s incumbent upon us to make sure that information, that data is there, it’s properly formatted to feed those tools so that it can make those quick real time decisions and be able to push out AI powered content or communications or subject lines or messaging or a host of other things that AI refining can do. But again, most people don’t have that foundation in place to really leverage that. I think that’s where it hurts them.
[00:18:17.420] – Jason Hunt
Yeah, it’s a brand new job title, I think, coming in 2023 as a chat GPT consultant. I think a lot of people can use it. I’m using it right now on a very surface level, getting outlines for social media content plans, using it maybe for some guides for blog content. But chat GPT 4, when that’s released and it connects directly to the internet, when people have that opportunity, you can use it for messaging, you can use it for setting up all sorts of automations. Are there any automations that you suggest or that you may be tackling right now with chat GPT?
[00:18:51.370] – Shamir Duverseau
I’m always of a principle of, hey, let’s crawl, let’s walk, and then let’s run. So let’s think you’re at the best way to do this. Let’s measure the results and then it’s optimized on top of that. So something like very simple messaging using that for headlines, we’ve seen it used for email subject lines, things like that. So starting very lightly with testing messaging that’s being generated dynamically by tools like that, I think is a great way to start before you get into the real heavy lifting of saying, Hey, we’re going to mess around with what promotions we’re showing based on this, or what content that we’re surfacing on the page based on that intelligence. That’s getting more heavy duty, right? And that can get a lot more complicated far more quickly. And it could also be dangerous because you’re handing over control of this experience. And if you’re not being very judicious about that and you’re measuring what’s happened, you can have some negative impacts in your business as well. Definitely what your crawl walk run approach to that and just maybe starting with some basic messaging, basic headlines, subject lines, things like that is a way that we’re seeing our clients get started.
[00:19:46.000] – Shamir Duverseau
[00:19:46.800] – Jason Hunt
So talking about the crawl aspect of that crawl walk run approach, when it comes to digital transformation, what are some of those first initial steps that you do to decide or audit a business that may need a digital transformation?
[00:19:59.530] – Shamir Duverseau
So what we look at is there are certain actions, digital tactics that we consider to be table stakes today. You have your landing pages in place, you have your purchase funnel in place, you have certain key triggered automations that you know need to run, a number of other things, the advertising you’re running, whether that’s paid search, whether that’s paid social, you have those table stakes things that are in place. So let’s make sure that those things are in place. Or if not, let’s make sure we get those things in place. That’s the first thing to outline what those key critical digital tactics are. Then to say, Okay, what do we need in order to deliver those tactics? What are the technological capabilities we need and what are the data capabilities we need in order to deliver those tactics? Then how are we measuring the success of those things and making sure that we define those metrics, how those metrics roll up to the key business objectives of the organization so that we can really see the impact of that to the C suite. Once we lay all that out, define that and begin to fill in those gaps and say, Let’s deliver that.
[00:20:57.070] – Shamir Duverseau
Now we help take that foundation and build on top of that a framework that says, Let’s measure success, or let’s measure at least what we hope is successful, how we’re doing. Let’s discern insights from that success. Let’s use those insights to drive ideation and ideas for experiments. Those experiments will then yield more data that we can analyze, get more insights, and then you start getting that circle going, and now you’re iterating and now you’re changing. We really try to help people see we need to set up a foundation that’s not, Set it and forget it because that can’t happen today. Your competitors are making changes, people are changing, the market’s changing. You need a framework that’s going to constantly change too to keep up with those things. But you need the proper tools in place, the proper tactics in place to deliver on that framework. It’s really about outlining that and then creating that roadmap to say, Okay, in order to deliver all these tactics and create that framework, this is step one, this is step two, this is step three. And these things have to happen in particular order because you’re not going to be able to do what’s in step six.
[00:21:55.980] – Shamir Duverseau
And that’s those first five steps are already established.
[00:21:58.680] – Jason Hunt
There’s some local… Where we are here in Ontario, Canada, there’s some local programs that help facilitate the digital transformation process. However, these programs and grants, there’s a beginning and end date to it where it’s just like you can go in there and give all the consulting and advice on what to do with the digital transformation. But is there an end to it or is it continuous?
[00:22:18.880] – Shamir Duverseau
It’s a double edged sword. I think there’s an end to it in the sense that, okay, we’ve established enough of an infrastructure that we can begin to build on top of this and pretty quickly iterate on that. But the other end of the story is that technology is also constantly changing, too. All those other factors are changing, so is technology and capabilities. And again, AI, chat, TBT is a great example. Now all of a sudden we want to take advantage of this. That’s not a part of our current stack. We don’t currently have those capabilities. Now we have to say, how do we iterate on our stack and make another level of transformation? How do we graduate and say, now we need to incorporate this capability into our tech stack so that we can take advantage of the tactics that it can drive. On the one sense, you can set a pretty solid foundation that can get you started and certainly that can adapt to some level of change. But then as technology improves, capabilities improve, well now that stack itself, that foundation now needs to be upgraded in the same way as no matter how good a foundation is in the house, eventually it’s going to get some cracks.
[00:23:03.180] – Shamir Duverseau
You’re going to need to make some repairs, perhaps even replace it in order to take things to the next level. The same thing happens when it comes to digital transformation. It’s an ongoing process in the sense that eventually you’re going to have to transform again and take things to the next level to take advantage of the new world order. That’s why I love working in digital marketing. For that reason, specifically, everything’s always going to evolve. They’re always going to change, and there’s always going to be new service offerings for an agency or somebody in the digital marketing space to take advantage of. That’s awesome. Shemir, thank you so much for joining. If our audience has any questions for you, what’s the best way for them to get in touch? They can certainly reach out on our website, smartpandolabs. Com, or simply reach out to me on LinkedIn. I’m pretty easy to find. I’m probably the only Shemir Duverceau there on.
[00:23:28.460] – Jason Hunt
Linkedin, so you probably shouldn’t have a.
[00:23:55.250] – Shamir Duverseau
Thought challenge finding me there. Shemir, we.
[00:23:57.880] – Jason Hunt
End every episode with the same question. That question is this, if you can choose one person, dead or alive, to represent your.
[00:24:03.710] – Speaker 1
[00:24:04.210] – Jason Hunt
Would it be and why? One person.
[00:24:06.190] – Shamir Duverseau
Dead or alive, to represent my brand, who would that be and why? Oh, man. I don’t know. I probably say live, Michael Jordan. Nice. I think I choose Michael Jordan just because he is probably, in our world, the epitome of someone who’s made himself a brand. He’s probably the one who started that. When it comes to personal branding, he really defined that with what he did with Nike starting back in the 80s. I think bringing that power to our brand, I would absolutely love that. I’ll go with Michael Jordan. I always.
[00:24:38.410] – Jason Hunt
Picked his Pro Stars colleague, Bo Jackson.
[00:24:42.230] – Shamir Duverseau
I like that. Multiple support.
[00:24:44.470] – Jason Hunt
Athlete and doesn’t just focus on one thing, can be an expert at too. I always pick them. But Michael Jordan, awesome one as well. Shemaya, thank you so much for your time. Thank you.
[00:24:53.950] – Shamir Duverseau
Real quick, guys.
[00:24:55.090] – Speaker 1
If you are active on Instagram or TikTok, I encourage you to go on over and give my personal profile a follow @jhunt official, J AY, HUNT, OFF, ICAAL. Over there on Instagram and TikTok, I’m posting my favorite highlights from the Merged Marketing podcast, along with some of the highlights from my speaking engagements overseas as well as locally. Ton of value. Go on over and check it out at Jhan official. I’d like to thank you for listening to the Merged Marketing podcast and I invite you to subscribe so you never miss an episode of the Merged Marketing podcast. One of the best ways to do that is to add us to your Instagram @mergedmedia. M E R GED MEDIA. Go on over there, give Merged Media follow and subscribe and never miss an episode. Thank you so much for listening. We’ll talk to you soon.