Here at Merged Media, our business is helping others succeed on the web. As a digital marketing agency, we know just how important a company’s online presence is, especially for small businesses. We should know — we are one.
However, one important thing we want our customers to know is that a healthy digital reputation isn’t just about finding the right keywords and creating perfect ads. While those things are important, there are other steps you can take to elevate your business to the next level.
We recommend starting with online reviews. If you don’t believe they can play a huge role in helping small businesses, think for a moment about the last time you ordered food from a new restaurant. Did you use a platform like Yelp or TripAdvisor to see reviews from past customers?
If so, you’re not alone. The vast majority of consumers rely on review platforms to help inform their buying decisions. Clients of B2B providers, like Merged Media, are no exception, with one key difference: rather than turn to traditional platforms, they use sites like Clutch to find industry experts to carry out their projects.
We have our own profile on Clutch and our ranking is influenced by the reviews we get. Recently, we received a review from a partnership with a condominium financing company.
“We were very happy with the finished results. […] The owner himself was involved and often got back to us on items we wanted or change requests.” — Jerry L. Lo, Head of Partnerships, OneClose
We appreciate that feedback, and we know it makes a difference when clients are making the decision to partner with an SEO firm. If you have a small business without a huge marketing budget, try investing in online reviews. For clients of small businesses looking to show support, we encourage you to leave feedback on any of the platforms we went over.
In the meantime, if you have a digital marketing or SEO need, don’t hesitate to reach out to Merged Media today!