We’re astounded by the findings of this study from Marketing Dive:
Study: Marketers spend 12% of budgets on social media
What missed opportunity! You can achieve so much on social media with so little? Just imagine what you could achieve with a more robust social media budget.
The article states:
“Social media spending has grown from 3.5% of marketing budgets in 2009 to 11.7% in 2016, according to the CMO Survey put out by Duke University’s Fuqua School of Business.”
We’re really shocked by these figures. Are you?