Yes, social media is a cost-effective approach to your marketing, but the value goes beyond just budget. Social media is proven to drive revenue. Read this excerpt from the article entitled Facebook is King in Retailers’ Social Marketing Strategies:
““State of Retailing Online 2016: Marketing and Merchandising,” a recent report from the Washington, D.C.-basred National Retail Federation (NRF) and Forrester Research, a Cambridge, Mass.-based market research firm, found that 92 percent and 94 percent of retailers surveyed are investing in social media and email, respectively, for marketing purposes. When it comes to social media, in particular, 68 percent of retailer respondents said they’re seeing increased conversation from their paid efforts on Facebook, which leads the social media pack, versus, for example, the 40 percent who claimed the same with Instagram.” Click here to read the article.
