It should come as no surprise that business’ that are being led by Millennials are putting the largest parts of their marketing budget into social media. Here’s an excerpt from an article entitled, Millennial-led SMBs defining new world order for marketing:
“For Millennials at small and medium sized businesses marketing is all about digital with the emphasis on social. More than two-thirds of their marketing budget (68%) is spent on social media ads to generation brand awareness, and 60% of Millennial-led businesses use social media ads to drive revenue.” Click here to read the full article.
