Businesses in most industries are realizing the value and return on investment of social media. Retail in particular is investing more in social media marketing, because the return in unquestionable.
Read an excerpt from the article entitled Why 76% of retailers are spending more this year on social media marketing:
“Social media marketing is paying off. That’s why 76% of retailers are spending more on social media marketing this year than they did a year ago, according to Forrester Research Inc.’s report “The State of Retailing Online 2016: Marketing and Merchandising.” That growth is more than in any other marketing channel.” Click here to read the article.
