Facebook and Meta Ads Agency in Toronto
Facebook and Instagram Campaigns With a Clear Plan
Connect Your Offer With the Right Campaign
Merged Media is a Facebook and Meta ads agency in Toronto serving businesses across Canada. We connect campaign strategy, audience research, creative, account setup, budget management and reporting around your business goals.
Use this service for Facebook and cross-platform Meta campaigns. Our Instagram advertising page explains the creative and placement considerations for Instagram, while social media management covers ongoing organic content and community work.
Facebook and Meta Campaign Management With Merged Media
Review the work behind a campaign as well as its reported results. Our published Meta examples include People For Pools lead generation, a Hallmark Timmins product launch and GellyBall dealer recruitment.
These are different offers and audiences, with their own campaign context. Explore the case studies, then discuss the goal, budget and measurement your business needs before deciding on a Meta advertising plan.
Experts in Facebook Ads
We start with your offer, audience and business goal to plan the campaign objective, creative and budget. Before launch, agree on measurement, approvals and how enquiries will be handled. Our Facebook and Instagram campaign setup guide explains the decisions involved. Ongoing reviews use campaign data and lead-quality feedback to guide changes.
A full-service Digital Marketing Agency
We’re not just your Facebook partner, we’re a full-service marketing company in Toronto that delivers powerful digital strategies like SEO, PPC, optimized websites, Instagram Ads, and much more.
The best part, Merged services are all former agencies specializing in specific marketing services and their results.
Focused on Hard Metrics, Not Likes
Your campaign objective determines which numbers matter. Reach and engagement can explain delivery and audience response; lead generation also needs clear conversion definitions, tracking and follow-up. We review campaign costs alongside the available lead-quality and sales information, so account decisions reflect the goal. A platform-reported conversion should not automatically be counted as a qualified enquiry or completed sale.
Connect Campaigns, Landing Pages and Follow-Up
For true awareness and reach, we build your strategy across Facebook and the platforms around it: your website and landing pages, Google Ads, search and the email that follows up on every lead. The best Facebook marketing strategy is one that supports how people actually buy.
Remember, the average online customer goes through many touch points before buying. Our guides on choosing the right ad objective, using the Facebook pixel and measuring Facebook ads ROI show how we think about it.
Ready to Expand your Reach in Toronto and Beyond?
Get a free audit now!
Facebook and Meta Advertising Services
Plan the campaign, prepare creative, manage delivery and review the results against your business goal. Agree on each part of the scope before launch.
Facebook Ad Management Services
We build and manage Meta campaigns around agreed objectives, audiences and creative, then review performance data to guide account changes.
Social Media Management
Need regular content alongside ads? Our social media management service covers content planning, publishing and community activity. Agree on organic and paid responsibilities separately when combining the services.
Creative Services
We develop ad copy and visuals around your offer, audience and brand, with a clear message and next action. Our window and door advertising guide shows how that planning applies to a specific industry. Your team reviews the creative for accuracy before launch.
Ad Spend Management
Budget decisions need more than a low cost per click. We review delivery, conversion costs and available lead-quality feedback against the campaign goal. Keep media spend separate from management and creative costs when assessing the investment. Our guide to tracking Facebook advertising spend explains the reporting questions to consider.
Analytics and Reporting
Reporting connects campaign delivery and costs with agreed conversion actions. Where reliable sales or lead-quality data is available, it adds context to the platform results and the next account decision.
Want More on Toronto Facebook Marketing?
Welcome to our FAQ.
What does Meta ad management include?
Social campaigns need to be approach creatively and strategically, so we tackle them from many angles, including
Facebook Ads Service:
The core service of taking a budget and planning, strategizing and launching ROI-driven FB campaigns.
Facebook and Instagram Cross Advertising:
Facebook and Instagram campaigns can share a Meta account, while creative and placement decisions should reflect how the audience encounters each ad.
Social Media Management:
We can be you (sort of). SMM can be done by our team and we can plan content calendar, ghostwrite and publish your content across any platform.
Creative Services:
Part of our design team focuses specifically on ad creatives. Content is important to an ads success, so we leave nothing to chance.
Analytics and Reporting:
Because data rules! Our team is dedicated to delivering strong ROI across your social outreach.
Why should I use Facebook Ads Services?
Our expertise ensures that your Facebook ads are effectively managed and optimized. Here are some advantages of using our Facebook Ads Service:
Targeted Advertising:
Want to reach your ideal audience? You need to segment and target specific audiences because Facebook is a vast ocean that needs a focused approach.
Expert Strategy:
Our team of digital marketers develops a custom strategy tailored to your marketing needs, your goals and your industry.
Continuous Optimization:
We use Facebook’s marketing platform to constantly monitor and adjust your campaigns to improve performance.
Detailed Reporting:
Your ads can also help us gain valuable insights into your campaigns, our internal marketing team creates in-depth reports to continually fine tune your strategy.
How can Facebook ads benefit my business?
Facebook ads provide numerous benefits for businesses of all sizes. with millions of active users every day, 1 Facebook advertising campaign can make a huge difference. some of the benefits include:
Broad Reach:
Facebook offers a channel for introducing your business to new audiences. Assess whether its audience, creative requirements and campaign options fit your offer before committing budget, rather than relying on broad platform usage statistics.
Precise Targeting:
Choose an audience strategy around your offer, geography and available account options. Review targeting and delivery against the campaign goal; narrower targeting is not automatically more effective.
Cost-Effective:
Costs vary by offer, audience, objective and competition. Plan enough budget to evaluate the campaign, and agree on review points before increasing spend.
Measurable Results:
Review platform results alongside reliable lead-quality and sales data.
How do you plan and review campaigns?
We use a documented planning and review process to connect the campaign with your goals. It covers the offer, audience, creative, tracking and approvals before launch, followed by performance reviews and appropriate adjustments.
Initial Consultation:
Understanding your business goals, budget, and target audience. If Facebook is a viable solution then we begin the research phase of your strategy.
Research and Planning:
Conducting thorough research is vital to understanding your audience and how to effectively reach them. Creating successful reach on Facebook takes a measured approach that starts at the research phase.
Creative Development:
Our creative team knows how to turn heads, and since Facebook is one of the most saturated social markets out there, being impactful pays for itself.
Campaign Execution:
Setting up and launching your ads. We’ll create your Facebook paid strategy and let your ads run and we can start collecting data.
Monitoring and Optimization:
Continuously tracking performance and making necessary adjustments.
Reporting:
Providing detailed reports to showcase your ad performance and ROI.
Why should I choose Merged Media?
The Merged Media team is a complete marketing program capable of building holistic, omnichannel strategies that can take businesses to new plateaus of growth. In Toronto, we can support you with:
Local Market Understanding:
Our Toronto team serves businesses in the GTA and across Canada. We discuss your service area, audience and offer when building the campaign, then use the available performance data to guide decisions for that market.
Expert Team:
Each marketing service we offer used to be an agency. Merged is singular expertise coming together to form a complete solution.
Proven Track Record:
Merged Media’s agency focuses on drastically improving ROI. Our client testimonials don’t just contain kind words, they contain data to support their success story.
Comprehensive Services:
We’re not just a specialist Facebook ads manager, we’re a full service marketing agency that specializes in brand marketing across our many Merged services including an SEO agency, a web design agency, a PPC agency, organic social media marketing, and more.
Can you help with both Facebook and Instagram ads?
Absolutely! Since they share the Meta Ads Manager platform, we typically manage them simultaneously. Does that mean we approach them both the same? Definitely not. The audiences might overlap, but they’re two different platforms. What works as Instagram advertising won’t necessarily play well to the Facebook crowd.
Quick tip:
Our marketing firm also runs LinkedIn ads and Youtube ads.
How do you onboard new clients?
Want to get started with our Facebook ads management service? Here’s how:
Visit our home page or our contact page and reach out - you can also find us on our social pages.
We do a meet and greet and discuss how META can possible help you build more awareness and generate sales
We'll run with your goals, put together a great strategy that fits your brand and your budget and set up another meeting to deliver our proposal
If we partner up, we'll set up a kick off meeting and get our ducks in a row by providing goals, timelines, and outcomes for your outreach plan.
Will I have a dedicated account manager?
Our exec team works closely with stakeholders and we’re basically the project managers around here, so the answer is a definite yes. We’ll effectively support you throughout the entire lifecycle of your project to deliver updates and gather your valuable feedback.
Our support is included across milestones like:
Supporting strategy development
You know your business, and we’re all ears. When we develop a strategy, it’s focused on first understanding who you are and who we’re talking to (your target market)
Talking about Campaign Execution
We take a measured approach and approaching brand’s honestly and accurately is important. We want your input especially in the early stages to ensure we’re steering the ship in the right direction.
Discussing performance
Metrics are king at Merged Media. We schedule updates to provide regular updates on your campaigns numbers so you know you dollar is being spent well!
Regular meet and greets
Got something on your mind? We’re here. Marketing is fast paced so if there’s a new avenue you want us to explore, we make it easy by putting aside some time for you when you need it to have a chat and keep each other apprised on what’s going on.
How do you measure the success of my campaigns?
At Merged, success metrics are the proof AND the pudding. We monitor and measure aggressively to achieve the kind of results we’re proud to show off. We measure:
Click-Through Rates to understand our ads and how well they convince someone to click on it and land on your page.
Conversion Rates to measure how well that pages convinces our click throughs that they should: buy that products, download that ebook, or sign up for that seminar.
Return on ad spend compares attributed revenue with ad spend when reliable purchase values are available. State the attribution basis and review it alongside fees, margins and other costs before drawing profitability conclusions.
Impressions and Reach to calculate how many times your ads appear and a new users feed. Success here might mean fine tuning the audience and budget.
Engagement to understand how well our ads are doing to illicit a reaction from the audience. High engagement on awareness ads means we're saying the right thing to the right people.
Customer acquisition cost and lifetime value need reliable customer and revenue data. Where those records are available, they can add context to campaign reporting; a CRM connection alone does not establish either measure.
Do you offer other digital marketing services?
We’re a Merged marketing solution capable of expanding your reach with tailored, holistic programs that stretch across your entire digital presence.
The best SEO:
Gain organic traction with on-page, off-page and content strategies from our SEO team, measured in rankings, traffic and leads rather than promises.
Pay-Per-Click (PPC) Advertising:
Our Google Ads and PPC management service covers paid search and related campaigns with a separate account plan and reporting.
Content Marketing:
We bolster SEO and engagement by crafting effective content across your blog, email, and social presence. Content is now at the core of every successful campaign, and we work with the best.
Social Media Management:
Need consistent social growth, we don’t just do ads, we manage the entirety of your brand’s social presence and gear them for growth month after month.
