The power of video is strong. Just as a visual social update is more powerful than text only, a video update has even more impact. The challenge is that producing video is not as straightforward. You need the right content and resources, and in particular you need talent. Here’s an excerpt from an article about how as social video investment grows, so does challenge of sourcing talent:
“Four times as many consumers said they would rather watch a video than read about a product, and marketers, small- to medium-size business owners and social media platforms are responding to what some are calling a new era in marketing, according to a recent report.”
Read the article here.
