This should be obvious. It’s called “social” media, after all. These platforms weren’t created for advertising, they were created for social interactions. When you approach social media platforms, the mentality needs to change. Carrie Cummings of adweek.com has written an article worth reading:
“We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it’s important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way.”
Read the article here.
