Facebook and Instagram aren’t just for fun. For people who accumulate a large following and are deemed as “taste makers” and influencers, it can be a profitable business. Here’s a good article by Jules Schroeder for Forbes:
“If you’ve got a following on a major platform like Instagram, Facebook, Youtube, Snapchat, or Twitter, chances are it’s worth something.
Companies recognize the value of a loyal following, and are increasingly turning to social media influencers to promote their products. In 2015, social media ad spending exceeded $23 billion worldwide, and is expected to increase, meaning there’s a huge opportunity for social influencers to cash in.”
Read the article here.
