Your PPC Agency in Toronto - We Make Businesses More Visible
Get Consistent Ad ROI with Tailored PPC Management
Looking for a results-driven PPC advertising agency in Toronto? Look no further than Merged.ca. We are a premier digital marketing agency committed to helping businesses of all sizes achieve extraordinary marketing outcomes.
The Success Behind PPC: In 2024, staggering 45% of clicks on Google are from Pay Per Click
PPC marketing helps businesses achieve visibility in competitive search engine result page ranking. It’s no secret that we gravitate toward clicking on the top of the first page when Google gives us the results of our search criteria.
We Create Award-winning Web Designs that Help your Business Win
Digital marketing is a multifaceted arena that needs a blend of expertise.
Yes, PPC is still a relevant advertising technique that can yield results. We do it and we do it well. But as part of a multichannel strategy, PPC can empower buying journeys from start to finish and deliver explosive returns.
It’s why we go above and beyond to merge the skills of specialist agencies in PPC, social media management, ads, and SEO to deliver unparalleled marketing results.
Holistic, Omnichannel Digital Marketing
We create long-term dividends from your marketing efforts by crafting tailor-made strategies that capture the right audience, at the right time. Driving excellent results with pay-per-click campaigns is great, but we make sure we drive traffic to pages that are fast, relevant and capable of higher conversions.
And when we don’t close the sale the first time, intelligent remarketing campaigns, social proof and deep SEO strategies will keep them in your funnel until they’re ready to buy!
Data-Driven Strategies
Everything we do is measured to maximize the success of your campaigns. The data we use is based on what we know to be the gold standard for each industry we work for, combined with the data from your previous and current campaigns.
Focus on Proof of Success
We keep your return on investment at the forefront of our campaigns, ensuring you get the best value from your marketing spend.
How is that different from other PPC services? We integrate your success into ROI-driven holistic strategies that elevate you above PPC-only campaigns.
Tech-Powered Sales Enablement
To further enhance your marketing capabilities, we build advanced technology solutions designed to streamline your sales process. From custom dashboards and CRMs to chatbots that simplify your on-site customer service and lead conversion.
An ROI-focused Toronto PPC Agency in Toronto
Merged Media’s services in Toronto are all focused on one important goal: Getting solid return on your investment dollar. We make sure to implement strategies that deliver on a high level and we constantly build data-driven insights to make sure our decisions are the right ones. Our services include:
Search Ads
Search advertising harnesses strategic paid efforts to get you into your target audiences search results pages. By placing your best pages at their fingertips, you dramatically increase the chance that they’ll visit your website and that they’ll do business with you.
Combined with our expertise in SEO marketing, our search ad campaigns are incredibly effective and have brought our clients upwards of 2000% more traffic.
Display Ads
Ever see image ads on websites when you’re browsing around? Those are display ads and they’re a terrific way to gain strategic exposure with users who are looking for exactly what you’re selling.
Merged Media’s ppc expert display campaigns can piggyback onto search, SEO and remarketing campaigns to consistently keep your brand in front of your ideal client’s eyes and increase the likelihood of them trusting your website and purchasing from you.
Remarketing Ads
Your website has a visitor but they leave without getting in touch or buying anything. Is that sale lost? Of course not, many people need time to think and compare before they buy. That’s where remarketing comes in. You can target ads to people who visited your site and advertise what they were specifically interested in to continue to engage them with your brand.
Our remarketing experts help clients close a lot more leads than simple search and display ads. That’s because remarking targets buyers that are further down the decision-making process.
Social Ads
Social ads are sometimes complicated but definitely one of the most fruitful PPC strategies you can throw your ad budget toward.
The problem is that standing out is harder since social media’s window of attention is much smaller. We focus on brand-centric and attention-grabbing ads that generate qualified leads.
Our proof? We’ve run successful paid social campaigns that led to over 1,000 brand-new leads for our numerous clients.
Local Service Ads
These are more exclusive but they can be quite effective. Some professional services like HVAC, plumbers, and electricians can register as such with Google and run what are called local service ads.
These are exclusive to keywords that searchers use when looking for those services and are a great way to cut through the noise.
Our Full-spectrum Digital and Content Marketing Services
Merged Digital Marketing Strategies for Maximum Results with holistic strategies that focus on the hard metrics we know can deliver results. Our supplementary services include:
Social Media Management
Boost your social media presence with our comprehensive social media management services. We create, schedule, and analyze content across all major social platforms to keep your audience engaged and growing.
SEO Services
Improve your search engine rankings and drive organic traffic with our proven SEO strategies. We conduct thorough keyword research, on-page and off-page optimization, and regular performance analysis to keep your website climbing the SERPs.
Sales Enablement Solutions
From custom CRMs to bespoke dashboards and advanced chatbots, our tech-powered solutions are designed to accelerate your sales process and deliver exceptional customer experiences.
Custom CRMs: We offer tailor-made Customer Relationship Management systems that help you manage and nurture client relationships effectively.
Dashboards: Gain instant insights into your campaign performance with our intuitive dashboards designed for real-time monitoring.
Chatbots: Enhance your customer interaction and support with our intelligent chatbot solutions, ensuring a seamless and satisfying user experience.
Website Design
Getting users to your website is one thing, but is your site optimized for conversion as well as SEO? Significant bounce rates can be a sign that your website doesn’t resonate with users. A great design can make the difference between a visitor who lands on your page and leaves, and one that looks around and buys something.
Ready to Start your Journey to Better Marketing ROI?
Reach out for a free marketing assessment today!
Frequently Asked Questions (FAQ)
What is PPC?
It’s an online advertising service model where you (the business) pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. These can be done via social media, Bing, or with Google Ads – formerly Google Adwords
Why is PPC important for businesses?
Any ppc agency in Toronto will tell you that pay-per-click is a healthy part of any marketing strategy. Whether you’re a local business, an ecommerce or a national brand, PPC in Toronto helps you stand out in search results and social media platforms driving high-quality traffic to their websites quickly.
Hiring a PPC Management Company, What's in it for You?
Any business expansion needs to fuel their intended growth by reaching more potential clients on social platforms and on Google and Bing.
PPC management services come with many benefits when they take on your digital advertising.
Expertise: Companies like Merged Media aren’t just masters of ppc platforms, we’re veterans in full-service strategies that help your business amplify your message where it’s needed most.
Efficiency: Ensuring every dollar spent is working toward your goals is difficult, but hiring successful ppc experts in Toronto will ensure that your return on investment and your cost per lead are continuously improving.
ROI: Professional management ensures better return on investment through optimized campaigns and the use of data from platforms like Google analytics. This measured approach can turn more leads into paying customers and help your businesses grow faster.
What types of PPC ads are available?
The standard offering a of a PPC company in Toronto should include ads management services for the following ad types:
Search Ads: Search engine campaigns on platforms such as Google Ads and Bing Ads are paid sponsored links to searches that are relevant to your business.
Display Ads: By placing ads on various websites, you can gain more exposure for your range of services. Platforms like Google and Bing can place paid ads on websites to market to people who have searched for products and services like yours.
Social Media Ads: Paid image, video, and carousel ads are advertisements that correspond to users search algorithms and show them ads they think they will like. Of the many ppc marketing agencies in Toronto, find a full-service digital marketing agency that can run paid search marketing and social media ads. It’s a great way to extend your reach further.
Remarketing Ads: What happens when someone visits your site and doesn’t buy anything, are they gone forever? With remarketing ads, you can specifically target people who have visited you and keep you on their radar.
Are PPC or Google Ads the Same thing?
Yes and no. PPC encompasses ANY strategy that trades a cost per clicking whether it’s a shopping ad, social media ad or Bing search ad.
How much does PPC advertising cost?
PPC costs vary based on several factors:
Industry: Competitive industries have higher costs-per-click. Think about how you would compare business software solutions used and searched for by millions and horseback riding lessons in Calgary. The vast difference in the number of searches makes one entirely more competitive and therefore more expensive.
Keywords: Popular keywords are more expensive, which is why Google ads agencies and other ppc campaigns get creative with their keyword usage.
Campaign settings: Your daily or monthly budget settings. Running a local ad versus targeting nationally will affect your cost very quickly. It’s why advertising campaign managers are hired, they tend to be skilled at keeping costs low while without sacrificing the effectiveness of their efforts.
How do I measure the success of a PPC campaign?
Several metrics can indicate the success of your PPC campaign:
Click-through Rate (CTR): It’s the % of people who clicked your ad and were directed to your page. The average CTR varies by industries but hovers at about 2%.
Conversion Rate: How many of those CTRs went on to “convert” buy purchasing something, downloading something, or getting in touch?
Cost Per Click (CPC): How much did each of those clicks cost you?
Return on Ad Spend (ROAS): How much revenue did your PPC campaign bring it compared to how much it cost you to launch it?
When should I start seeing results from my PPC campaign in Toronto?
Results from a PPC campaign can be almost immediate. It’s why paid marketing is popular with businesses, it has an element of instant gratification!
Getting fast results on campaigns is exciting, but fueling that success across other strategies is how we win more than the battle.
Once your campaign is live, your ads will poop up in search results or across the Google Display Network.
What's the difference between PPC Search and SEO?
PPC sponsored results: You optimize a sponsored search ad and pay each time someone clicks on it. It’s a great way to get top billing in competitive (and less competitive) spaces.
SEO (Search Engine Optimization): It’s an organic service that optimizes your website to conform with best practices in search ranking.
Can I run Toronto PPC campaigns on a small budget?
Yes, PPC can be scaled to any budget. Your ppc management agency can work a modest budget and scale it upon its continued success. While larger budgets provide more data faster and may lead to quicker optimization, even small budgets can be effective with careful management and targeted campaigns.
What role does an agency play in managing PPC campaigns?
Toronto PPC specialists handle a variety of tasks associated with your paid strategy. If you want Toronto ppc marketing to work for you, you’ll want to make sure the agency specializes in the following:
Keyword research: Finding the best keywords for your business.
Ad creation: Crafting compelling ad copy and visuals.
Bid management: Adjusting bids to maximize budget efficiency.
Monitoring & optimization: Continuously reviewing campaign performance to improve results.
Reporting: Providing insights and data on campaign success.
How do I choose the best PPC advertising agency in Toronto?
Experience: Look for a certified agency, for example a Google Partner, who is trained in the best practices of both traditional and digital marketing.
Services: Being certified by Google is important, but making sure they have the expertise to run multiple important services is important. Exceptional digital marketing services include a foray of important services like knowing how to develop a customized ppc strategy and still craft successful social media content and create a sound SEO strategy
Industry knowledge: Does your marketing team REALLY know your industry? An agency that offers industry expertise might be able to deliver a more effective ppc management strategy than one that doesn’t.
Reputation: Reviews matter. Is your agency known online and what do former clients and former employees (yes, it matters!) have to say? Make sure your ppc management in Toronto is handled by an a team that is known for delivering results with Bing, social and Google ads ppc.
Communication: A Toronto agency that’s easy to work with can be just as important as delivering great ppc marketing services. Make sure you’re happy with who you work with, it can make all the difference.
Are there any tools to manage PPC campaigns effectively?
Several tools can help streamline PPC campaign management, such as:
Google Ads Editor:
For bulk editing and offline management.
SEMrush
For comprehensive keyword research and competitive analysis.
SpyFu:
For understanding competitors’ PPC strategies.
AdEspresso:
For managing and optimizing Facebook and Instagram ads.
Can PPC be integrated with other marketing strategies?
Absolutely. Merged Media Agency is your partner in Toronto for holistic digital marketing strategy that involves a bespoke offering. Our services include your own account management team, top ppc management solutions, SEO. social media marketing, Google ads management, to name a few.
