Top 2025 Social Media Marketing in Toronto — Merged Media
Build a Powerful Social Brand Marketing Strategy with Solid, Measurable ROI
Think Social Media Marketing Is Just Posting for Likes?
Bad Experiences on Your Social Channels Will Cost You Customers
Social media management helps you create and curate an experience on social platforms that promote your business in the right way.
Here's what a Great Social Media Strategy Should Do
- Optimize your social media channels
- Attract and build trust with your target audience
- Work with search engines and promote good SEO tactics
- Deliver measurable analytics that build insights into your audience
- Help nurture and convert potential leads
Merged Media: A Leading Social Media Agency in Toronto
Creating Successful, ROI-Charged Social Media Platforms in Toronto and Beyond
Whether you need social media marketing in Toronto or you’re a national (or international) brand, it’s about results.
Our marketing strategy will always focus on individual platform performance, but our holistic approach connects to an overall sales enablement strategy.
By combining social platform performance with SEO strategies, email marketing, paid media, and powerful analytics to measure results, we can deliver the ROI you need to grow.
The Pillars of Our Social Media Marketing Services
Respecting Brand Identity
Brands may have different strategies for different goals, but their universal message should never betray their target market. We make sure we understand your brand’s message and tone to properly connect to your audience.
Promote the ‘Ships’ — Stewardship and Thought Leadership
Influencer marketing isn’t just for influencers anymore! If you’re on LinkedIn, Facebook, X or Instagram, content creation from people builds trust faster and is statistically more effective than posting from your account.
Be Authentic
There’s nothing that will turn off audiences faster than inauthentic or unthoughtful posts. We help you find a voice to use it to set yourself apart from the competition.
Don’t Hope for Engagement, Create It
Being part of the conversation is the best way to build an audience that’s active and that consistently checks in with your brand. That means more active conversations, more website traffic, more trust, and more conversions.
Be Seen and Heard
Text posts won’t hack it these days. There’s simply too much content floating around out there. We create scroll-stopping infographics, images, and videos that increase your visibility and engagement.
Leverage Paid Digital Marketing Strategies
There’s only so much your audience can grow organically. Paid strategies can reach out to new demographics and audiences faster and more effectively that digital word of mouth.
We Ladled Out a Social Media Campaign That Earned a Soup Brand Over 3,000 Subscribers
The Slingers of delicious gourmet soups and sauces at La Dee Da had a problem:
They needed a social media marketing agency to find a new audience in and around Toronto for their upcoming newsletter.
Since foodies love their recipes, we built a paid campaign to reach out to them and offer awesome recipes in exchange for their emails.
And we let it simmer.
Build a Brand Presence that People Want to Buy From
Learn more about our social media management services with a free consultation.
Frequently Asked Questions (FAQ) – Social Media With Our Online Marketing Agency
How can Marketing on Social benefit my business?
Social platforms are how people interact and share with the world around them. By leveraging the power of social medias organic and paid functionalities, you can build an effective platform to share your business’ voice with your target audience. There’s quite a few measurable benefits including:
Developing trust by posting useful content and building a community around your authentic brand.
Sharing information and creating offers that increase traffic to your website.
Actually Improving search engine rankings. It’s true, social is now a valued part of SEO strategies as businesses with reviews, presence and engagement now factor into Google’s algorithms for relevant content.
Generating leads! Yes, creating ads and a trusted following creates impressive opportunities for conversion. By building a trusted following, you make it easier for your business to convert a fan into a paying customer.
Enhancing customer engagement and loyalty – by creating brand equity through consistent engagement with customers and followers. Effective social media strategies leverage engagement to build impressive traffic that increases conversions.
What social media platforms should my business use?
Part of creating a holistic strategy is making sure your company is the right fit for each platforms style and audience. Many companies believe that they should be on all platforms, which simply means you’ll hire someone to painstakingly come up with content that falls flat rather than focusing on a couple of channels and building really valuable following. Here’s a breakdown of the most popular channels:
Facebook marketing : Great for broad reach, community building, and targeted advertising to the older demographic.
Instagram marketing: Ideal for visual content, brand storytelling, and influencer partnerships. IG is visual and impactful, great for e-commerce brands and similar product-led companies.
Twitter marketing: Useful for real-time updates, customer service, and industry news. Twitter (Now X) is fast-paced and exciting. Not everyone has a sound strategy with this platform but the undeniable potential can help your Toronto business gain traction.
LinkedIn marketing: LinkedIn webt from an online networking a resume platform to a full service marketing powerhouse for B2B companies that we’d highly recommend tapping into if you’re in the B2B space.
YouTube Content: Essential for video content and tutorials. Videos are the most powerful engagement tool out there, and more and more companies use videos as an effective social media marketing strategy.
Why should I choose a Toronto SMM Agency like Merged Media?
Although we help national brands execute high-level digital marketing, we work with and offer a lot to local businesses. What’s in it for you?
Local expertise: By understanding GTA’s market and audience, we’re adept at leveraging social media into a cohesive game plan.
Proximity: Easier communication and collaboration for your marketing efforts. If you’re in the Toronto area, Merged Media has you covered!
Network: Sometimes, a marketing firm needs a great support network. Our agency was created by a network of specialist agencies coming together and it’s helped us deliver sensational digital marketing solutions to our clients
Access to local influencers and media contacts. Toronto social media marketing can be an encapsulated experience, and having local talent help supercharge your visibility can put you on the map.
Adaptability: Leading social media marketing agencies learn to build agile strategies for clients. Rigidity leads to the absence of fresh ideas and perspectives that can lead campaigns to fail.
What types of social media services does your agency offer?
From organic growth to paid advertising and content marketing campaigns, our coverage across platforms is as comprehensive as it is effective. As a premier social media marketing agency, we can hatch a plan from start to finish and deliver big numbers.
Social media audits: Elevating your brand’s social media presence starts at the discovery level. We take the time to understand your business by exploring your accounts, collecting the necessary background information, and hashing out a marketing process that will lead to success!
Strategy development: How will certain content fare on Facebook versus Instagram? Our management team and our best social media minds are on it.
Content creation: Designing engaging social media content to ignite social feeds isn’t simple. It’s why building a comprehensive social media calendar along with your strategy is what we would highly recommend (whether you hire an agency or not!)
Account management: Part of the full service digital experience includes monitoring and managing your social media profiles to continually engage and monitor your following.
Advertising: Our Toronto social media experts love running targeted ads to reach potential customers across social media platforms. It’s part of our best-in-class ROI strategies.
Analytics: A successful Toronto social media management agency like us knows that data is the key driver to success. Measuring performance and optimizing campaigns will lead to improved outcomes, every time
How do you measure the success of social media campaigns?
If you don’t know the metrics of expert social media solutions, we’ve got you covered. When you interviewing potential agencies, make sure they include these metrics for their own success:
Engagement rates, this is how much action your posts are getting, whether it’s likes, shares, or comments, these are indicators that your content is hitting the right notes with your audience.
Follower growth: Social media marketing experts tend to slave away at boosting follower growth. We think it’s important, but the quality of your following is more important to us than sheer numbers.
Website traffic: Along with search engine optimization, social can fuel user traffic to your site. We build trackable campaigns that monitor marketing that puts users on your site and we’ll know if they convert.
Lead generation and conversion rates: Have you been contacted, did you get new subscribers, did your target customers buy from you? Putting a number on how many leads you can generate and how many will turn into customers is what marketing is for.
Return on investment (ROI): So, you’re spending a lot and your getting more leads, but are you getting more than you’re putting in? Make sure an agency can not only deliver new clients but that their cost is outweighed by what you’re bringing in because of them.
Can social media marketing help with SEO?
Yes, social media marketing can positively impact SEO in a number of ways. Social proof aside, you can increase authority by:
– Driving traffic to your website
– Increasing content shares and backlinks
– Enhancing brand visibility and authority
– Improving user engagement metrics (time on site, bounce rate)
How long does it take to see results from social media marketing?
Social media is based on authenticity and trust, and trust takes time. But to give businesses a good idea of what a successful timeline mighty look like, here is what you should look for:
Short-term results – Increased engagement and follower growth within the first 1-3 months
Medium-term results: Improved website traffic and lead generation within 4-6 months
Long-term results: Enhanced brand awareness and ROI within 6-12 months
What is the role of content in social media marketing?
Content is the life of social media. Text, images, and videos bring your online presence to life and helps connect your brand to the world around it.
Content production can be painstaking with the right plan, so be sure you have the right resources to be consistent with your posting.
How often should I post on social media?
Posting frequency depends on your audience and platforms. Generally speaking you want to focus more on the value of your content rather than just the frequency, but this also varies based on your industry. Top-performing brands usually post on each channel as follows.
Facebook: 1-2 times per day
Instagram: 1-3 times per day
Twitter: 3-5 times per day
LinkedIn: About 4 times per week.
Pinterest: 3-5 times per day
What kind of results can I expect from social media advertising?
Social media advertising, like any other advertising, is about the strategy behind it. We set goals instead of hoping for the best, and we tailor those goals to the type of campaign we run. Most clients are looking for a mix of:
Increased website traffic – Getting more people to land on their website
Higher conversion rates – Increasing product and service conversion rates by exploring new marketing and strategies.
Expanded reach and brand awareness – Increasing your brand’s awareness is a vital part of growing your digital footprint.
Improved customer acquisition and retention, building trust on social is the best way to attract and retain loyal customers. Why? Because they’re invested in your company.
Better ROI compared to traditional advertising methods. While Google ads is consistent, social ads tend to outperform them simply because you’re more targeted and more readily available than traditional PPC.
How do I get started with your social media marketing services?
To get started:
Contact us: Reach out via our website, phone, or email
Consultation: Schedule a free consultation and we can help connect our expertise to your goals.
Proposal: you’ll receive a customized proposal outlining our services and pricing
Onboarding: Begin the onboarding process and implement your social media strategy
We’re excited to help you achieve your social media marketing goals!
What sets your agency apart from other social media marketing agencies?
Merged Media is a full-service digital marketing agency that focuses on building meaningful and effective strategies. We are an ROI-driven agency, whether that’s with social, web design and development, ads, PPC, or SEO.
Expertise: Each of our solutions, including social media marketing, was a specialist agency that came together to create Merged.
Results-driven: We’re focused on achieving measurable outcomes which is all about hard metrics and data-driven decision making.
Client-centric: Part of being an agency partner is focusing on on fostering open and positive connections with our customers. We thrive on success, but success isn’t as sweet without great teamwork.
Tech-powered: We use the latest tech to support our ambitious project goals. We even create our own custom CRMs, dashboards and chatbots for clients to simplify lead nurturing and conversion.
