May 3, 2022

124 | The Future of Ads – With Shane Austrie

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

What you will learn:

  • Shane’s story (2:20)
  • Where are ads going in 2-5 years? (6:26)
  • Tracking the user journey
  • How to get ahead of the curve (10:42)
  • Out-of-home ads
  • What about VR ads?
  • The impact of the Metaverse (14:51)
  • Where is it going?
  • Re-allocating your marketing budget in 2022 (21:46)
  • Increasing LIfe Time Value (22:57)
  • Get in touch with Shane (24:30)

Shane Mentality – Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”

You can listen on

You might like our past episodes below!

In the episode “198 – Mastering B2B PR: Insights and Strategies with Michelle Garrett”, listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. ..
In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world. ..
In our episode 196 today, we discuss harnessing user-generated content’s power to grow your brand. Our subject matter expert today is Ashley Wright, coming to us from London, UK. Ashley’s marketing career background: He has been in marketing for..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.