May 3, 2022

124 | The Future of Ads – With Shane Austrie

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

What you will learn:

  • Shane’s story (2:20)
  • Where are ads going in 2-5 years? (6:26)
  • Tracking the user journey
  • How to get ahead of the curve (10:42)
  • Out-of-home ads
  • What about VR ads?
  • The impact of the Metaverse (14:51)
  • Where is it going?
  • Re-allocating your marketing budget in 2022 (21:46)
  • Increasing LIfe Time Value (22:57)
  • Get in touch with Shane (24:30)

Shane Mentality – Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”

You can listen on

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