Merged Marketing Podcast

124 | The Future of Ads – With Shane Austrie

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

What you will learn:

  • Shane’s story (2:20)
  • Where are ads going in 2-5 years? (6:26)
  • Tracking the user journey
  • How to get ahead of the curve (10:42)
  • Out-of-home ads
  • What about VR ads?
  • The impact of the Metaverse (14:51)
  • Where is it going?
  • Re-allocating your marketing budget in 2022 (21:46)
  • Increasing LIfe Time Value (22:57)
  • Get in touch with Shane (24:30)

Shane Mentality – Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”

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