Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.
Mentioned in This Episode
What you will learn:
- Shane’s story (2:20)
- Where are ads going in 2-5 years? (6:26)
- Tracking the user journey
- How to get ahead of the curve (10:42)
- Out-of-home ads
- What about VR ads?
- The impact of the Metaverse (14:51)
- Where is it going?
- Re-allocating your marketing budget in 2022 (21:46)
- Increasing LIfe Time Value (22:57)
- Get in touch with Shane (24:30)
Shane Mentality – Quotes From the Show
“User-generated content is killing it right now”
“You have to start understanding where your customer is at”
“Lifetime value is based on your overall interactions with the user”