Merged Marketing Podcast

163 – TikTok Growth Hacks for Businesses with James Cooke

You probably regard TikTok as the latest social media application for fun viral videos. However, you may need to learn that this platform can be an excellent avenue for growing your business. Besides being the go-to site for people seeking quick entertainment and more likes, TikTok is an overly effective marketing tool for those who know how to leverage its potential. This is the case because the platform renders it easy to create and post authentic video content that can reach millions of people. 

TikTok has exploded in popularity over the past few years, becoming one of the most downloaded apps in the world and attracting millions of users. If you’re looking to grow your TikTok presence, there are several growth hacks you can try to increase your following and get more views on your videos. Here are some tips to help you get started:

  1. Use hashtags to increase your visibility: Hashtags are a great way to get your content in front of a larger audience. When you use a hashtag in your post, it becomes searchable and can be seen by anyone who searches for that particular hashtag. Try using relevant, popular hashtags in your posts to increase your visibility and reach.
  2. Collaborate with other users: Collaborating with other TikTok users is a great way to expose your content to a new audience. Look for users who have a similar following and style to you, and reach out to them about creating a collaborative video. This can help you tap into their audience and get more views on your content.
  3. Utilize the “For You” page: The “For You” page is a feed of recommended content for each user, and it’s a great place to get discovered on TikTok. To increase your chances of being featured on the “For You” page, create high-quality content that is engaging and relevant to your target audience. You can also use relevant hashtags and participate in popular challenges to increase your chances of getting noticed.
  4. Post consistently: Consistently posting new content is important for growing your TikTok following. Try to post at least once a day to keep your audience engaged and coming back for more. You can also experiment with posting at different times of the day to see what works best for your audience.
  5. Use your profile to your advantage: Your TikTok profile is the first thing people see when they come across your account, so make sure it accurately represents you and your brand. Use a clear, high-quality profile picture and write a compelling bio that tells people who you are and what they can expect from your content. You should also make sure to include links to your website or other social media accounts in your profile, so people can easily find you elsewhere online.
  6. Utilize TikTok ads: TikTok offers a variety of advertising options that can help you reach a larger audience. You can create sponsored videos or ads that appear in users’ feeds or on the “For You” page. TikTok also offers a variety of targeting options, so you can reach users who are most likely to be interested in your content.
  7. Engage with your audience: Building a community of engaged followers is key to growing your TikTok presence. Make an effort to respond to comments and messages from your followers, and encourage them to interact with your content. You can also try hosting live streams or Q&A sessions to get to know your audience better and give them an opportunity to interact with you in real-time.

By following these growth hacks, you can increase your TikTok following and get more views on your videos. Don’t be afraid to experiment and try new things to see what works best for you and your audience. With a little bit of effort and creativity, you can become a TikTok sensation in no time!

My guest today, James, is a subject matter expert on TikTok. Our guest points out that TikTok stands out among the long list of social media platforms due to its unique, robust algorithm. The algorithm shows users’ videos of most interest to them based on their activity and likes on the app. James applauds the equal playing field on TikTok because every video enjoys an equal chance of going viral. In addition, he draws our attention to the potential of growth for businesses utilizing TikTok. In particular, James lauds the special focus that the platform affords an individual video; thus, users can concentrate on one video at any given time. And that could just be yours!
True to the fact, my guest underscores how TikTok allows content creators to be genuinely authentic. You do not need sophisticated skills or expensive gear to realize an engaging and entertaining TikTok video. In this regard, a business can easily create trend-driven organic video clips. Furthermore, James advises businesses to create different accounts dedicated to specific niches to leverage the power of TikTok fully. Generally, this episode is loaded with rich insights on TikTok growth for businesses you want to take advantage of. In the end, hear about this expert’s superhero choice of his brand representative. Enjoy!

Key Time Codes

  • (1:12) Background introduction to James’ journey into TikTok
  • (5:17) Pro tips for creating viral content on TikTok
  • (6:30) Tools and process of creating successful TikTok content
  • (15:33) Advice to beginners about the quality and volume of posts on TikTok
  • (19:30) Authenticity matters for TikTok video (You don’t need overproduced content to run ads)
  • (21:21) Create different specialized TikTok accounts for different niches
  • (23:51) TikTok’s influence on other social media platforms
  • (26:16) Tools for removing TikTok watermark on videos
  • (27:47) Influencer marketing versus generic accounts for TikTok videos
  • (29:07) James’ choice of brand ambassador
  • (29:55) James’ contact information

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