September 13, 2022

148 | How to prepare for a recession with Kyle Kotack


How to prepare for a recession

Is there a looming recession? If YES, how do you best prepare for it? In this episode, we discuss in depth what impacts (negative and positive)recession has on small businesses. We dive deeper into ways your business can come out of this and ways to pivot through the recession period. To help us through this topic, we host the President of Skylar Media an integrated digital agency that builds strategic solutions that solve real business challenges through a focus on brand, tech, and data, for forward-thinking clients throughout North America. Please welcome Kyle Kotack.

Key Timecodes

  • Kyle Kotack background (1:22)
  • Is there a looming recession? (3:14)
  • The recession impacts (4:21)
  • Ways to prepare for a recession(6:01)
  • Be open-minded to a potential pivot within your business(7:41)
  • How to budget during a recession(9:18)
  • Does traffic increase during a recession? (12:29)
  • The TikTok effect(13:25)
  • The traditional marketing Methods(17:41)
  • The marketing techniques in 2022(21:05)
  • Get in touch with Kyle(23:14)

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