Merged Marketing Podcast

073 | Brand Activation & Experimental Marketing – with Zach Schiffman

Our guest today is Zach Schiffman, freelance stage manager and owner of Studio Z Photo Booths. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.

Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give customers and guests a unique and instantly shareable experience. Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share brings their experiences to the next level. Learn how to stand out from the noise with Zach’s creative and entertaining marketing concepts!

 

Mentioned in This Episode

 

What you will learn:

  • Coping with COVID-19 (5:08)
    • Virtual photo booths
  • Brand activation and experimental marketing (11:04)
    • Driving unique engagement and interaction
  • Activating your brand and marketing efforts (13:08) 
    • Bring emotion and fun to a brand people don’t know about
    • Incentivize them to share
  • How a small business (even a service) can do this (20:16)
  • Creativity is key
  • Trade shows, expos, conferences 

 

Zach Mentality – Quotes From the Show

“If you give your guests something entertaining, it will pay back for you”

“It doesn’t matter the size of your brand… people love free things”

“The best things come from clients who have an idea of their own”

“We love to make clients’ visions come to reality”

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