September 28, 2023

199 – Mastering TikTok for Business Success with Keenya Kelly

Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok. Keenya shares her insider secrets on leveraging TikTok for unparalleled business growth, lead generation, and brand visibility.

From understanding TikTok’s unique algorithm to crafting content that resonates with your target audience, Keenya breaks down the strategies that led to her own digital success. Whether you’re TikTok-curious or looking to elevate your existing presence, this episode is packed with actionable insights that can revolutionize your business approach.

Discover why TikTok is more than just dance challenges and how it can be a game-changer for your brand. If you’re aiming to stay ahead in the digital landscape, this conversation with Keenya Kelly is a must-listen. Tune in and get ready to transform your business with the TikTok magic!

Mastering TikTok for Business Success: Insights from Keenya Kelly

TikTok, the short-form video platform, has taken the world by storm. But beyond the viral dance challenges and lip-sync battles, lies a goldmine for businesses. In a recent episode of the Merged Marketing Podcast, we had the pleasure of hosting Keenya Kelly, a Vertical Video Strategist who has harnessed the power of TikTok to skyrocket her business success. Here are some key takeaways and tips from our enlightening conversation with Keenya.

1. Understand the TikTok Algorithm

TikTok’s algorithm is unique. Unlike other platforms where content longevity is key, TikTok values immediacy. The platform prioritizes videos that gain traction quickly. Keenya emphasized the importance of studying your audience’s behaviour, posting at optimal times, and ensuring your content is engaging right from the first second.

2. Craft Authentic Content

One of TikTok’s charms is its authenticity. Users value real, unfiltered content. Keenya suggests businesses should let their guard down and show the human side of their brand. Behind-the-scenes clips, day-in-the-life videos, and genuine user testimonials can resonate deeply with the audience.

3. Engage with Your Audience

Engagement is the currency of TikTok. Respond to comments, engage with other creators, and encourage user-generated content. Keenya highlighted the importance of building a community on the platform, noting that engaged followers are more likely to convert into loyal customers.

4. Use Hashtags Strategically

While hashtags help in discoverability, Keenya advises against using only popular hashtags. Mix in niche, industry-specific hashtags to reach a more targeted audience. Researching trending hashtags in your sector can also give your content a visibility boost.

5. Collaborate and Cross-Promote

Collaborations can exponentially increase your reach on TikTok. Partner with influencers or other businesses in your industry for shoutouts or joint campaigns. Keenya also recommends cross-promoting your TikTok content on other social platforms to drive traffic.

6. Stay Updated with Trends

TikTok is ever-evolving. New trends emerge daily. Keenya stresses the importance of staying updated. Jumping on trending challenges or songs can give your content a viral edge. However, ensure it aligns with your brand voice and message.

7. Invest in TikTok Ads

For businesses looking to scale quickly, TikTok ads can be a game-changer. With advanced targeting options and a global user base, TikTok ads offer immense potential. Keenya shared her success with TikTok’s ad platform, noting the impressive ROI and conversion rates.


TikTok is no longer just a platform for teens. It’s a powerful business tool with unparalleled potential for growth and engagement. As Keenya Kelly shared in our podcast, with the right strategies, businesses can master TikTok and achieve remarkable success.

If you’re keen to dive deeper into the world of TikTok for business, don’t miss our full conversation with Keenya Kelly on the Merged Marketing Podcast. Tune in for more insights, anecdotes, and actionable tips to elevate your TikTok game!

For more digital marketing insights and expert interviews, subscribe to the Merged Marketing Podcast and stay updated with the latest trends and strategies.

You can listen on

You might like our past episodes below!

In the episode “198 – Mastering B2B PR: Insights and Strategies with Michelle Garrett”, listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. ..
In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world. ..
In our episode 196 today, we discuss harnessing user-generated content’s power to grow your brand. Our subject matter expert today is Ashley Wright, coming to us from London, UK. Ashley’s marketing career background: He has been in marketing for..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.