Merged Marketing Podcast

060 | How Dentists Can Leverage Social Media and Technology to Serve More Patients | with Edward Zuckerberg

Our guest today is none other than Edward J. Zuckerberg – he is a 1978 Graduate of the NYU College of Dentistry. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013 and has always been an early adopter of technology, introducing his first PC to his office in 1986 and completely networking his home-based office with broadband access in 1996.

The advanced technology in the home helped foster his son, Mark’s, the founder of Facebook, interest in computers. With his wife of 41 years, Karen, a retired Psychiatrist, they also have 3 daughters, Randi, former Marketing Director at Facebook and now CEO of Zuckerberg Media, Donna, who received her Classics Ph.D. at Princeton and is now an author and editor of the online publication, Eidolon, featuring a modern way to write about the ancient world & last but not least, Arielle, who is a partner in a Financial Firm in San Francisco, as well as 7 grandchildren. Dr. Zuckerberg now regularly lectures nationally and internationally on Technology integration, Social Media Marketing, and Online Reputation Management for Dentists and consults privately with Dental Practices and advises Dental/Medical Technology Startups in addition to treating patients part-time in Palo Alto, California.

Mentioned in This Episode

What you will learn:

  • What’s going on in the dental industry (2:53)
  • Biggest challenges being faced
  • How to offset people’s thoughts and fears (7:34)
  • What kind of measures do dentists have in place?
  • Using social media to make patients aware of protocol
  • Has the dental industry been slow to adopt new technologies like social media? (11:40)
  • All dentists have different comfort levels when it comes to technology
  • Technology has proven to be worth the money
  • Winning the patient overusing technology and social media (26:54)
  • Recognizing your target market
  • The power of Facebook check-in
  • Facebook lead generation – how a dentist can use leads to their advantage (47:28)
  • Is social media the best way for dentists to grow their practice and attract more of the right clients in 2021? (49:53)
  • Using social media effectively

Dr. Z Mentality – Quotes From the Show

“People don’t wanna sit in a dental office a minute longer than they have to”

“Sharing is an incredible, underutilized dynamic that most dentists don’t realize is the most powerful tool in social media”

“SEO and social media are both part of the puzzle that every dental practice and every small business has to be involved with”

The dental industry is constantly evolving with new technology and treatments.

In order to keep up, dentists must also find new and innovative ways to reach and attract patients. One of the most popular and effective ways to do this is through social media.

There are many different social media platforms that can be used to reach potential patients. The most popular platforms are Facebook, Twitter, and LinkedIn. Each platform offers unique opportunities for dental professionals to connect with potential patients.

Facebook is a great way to connect with current and potential patients. Dentists can create a business page that allows people to learn more about the dental practice, see before and after photos, and read testimonials from patients. Facebook also offers paid advertising opportunities that allow dentists to target specific demographics, such as people in a certain age range or who live in a certain area. Here is a resourceful Facebook group to follow that is geared toward Accounting and Marketing for dental practices – Tax & Marketing For Dentists.

Twitter is another great platform for dental professionals. Twitter allows dentists to share short, 140-character messages about their practice, special offers, and dental tips. Twitter also offers paid advertising opportunities.

LinkedIn is a great platform for dental professionals who want to connect with other dental professionals. LinkedIn offers Groups, which are forums where dental professionals can share information, ask questions, and connect with other dental professionals. LinkedIn also offers paid advertising opportunities.

In addition to using social media, dental professionals can also use technology to reach and attract patients. One popular technology tool is an optimized dental website. A dental website can be used to provide information about the dental practice, dental treatments, and special offers. An SEO-optimized dental website that can easily be found on Google can also be used to accept online appointments from potential patients.

Another popular technology tool is dental marketing software. Dental marketing software allows dentists to track their online marketing efforts, including the number of website visitors, the number of leads generated, and the amount of revenue generated from online marketing efforts. Dental marketing software also allows dentists to create dental marketing campaigns, track the results of dental marketing campaigns, and measure the return on investment for dental marketing campaigns.

Dental professionals who use social media and technology to reach and attract patients will be able to serve more patients and grow their dental practice.

If you’re looking for a dental marketing agency to take the guesswork out of your marketing then book a discovery call with Merged Dental Marketing today.

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