Merged Marketing Podcast

186 – How To Leverage Your Google Business Profile For Local SEO with Aron Murch and Matt Herchel

What is the best way to leverage your Google business profile for local SEO? In today’s episode, we host Aron Murch and Matt Herchel, two subject-matter experts in the Google business profile space. Appropriately, today’s topic is about leveraging your Google business profile for local SEO. 

Aaron and Matt’s career background: They met in 2019 while consulting before Aaron became an equal shareholder at Matt’s company. Aaron gained immense marketing experience from a young age at his family-owned business. He got inspired to become a serial entrepreneur, launching a design studio, game cafés, and video-game lounge. He handled many marketing for these businesses and helped various local businesses with their marketing efforts.

What is Google business profile: Matt unpacks Google business profile, describing it as the first point of contact for a new client with a business upon searching on Google. In this regard, business profiles are the most prominent on the web, which plays a big role in giving the business visibility. To optimize Google business profile, Aaron recommends that a business should first take ownership of the profile. Consequently, they should provide the catalog of products and services that the business offers so that they reflect on Google search results.

Techniques for ranking high your Google business profile: In order to gain a competitive advantage through top ranking on Google, Aaron advises that you should get it right with your service category. He also recommends adding other relevant service categories but taking great care to capture Google’s top ranking. (The low-hanging fruit is to list all your list of services and product offerings).

How to optimize SEO on Google business profile: Matt indicates the hours of operation for a business as a major SEO keyword on Google business profile. This is crucial because a customer searching for a specific business near them will first get results for business in operation at the time. Secondly, he notes the stream of reviews that benefit from Google links, QR codes, and positive reviews from customers. He argues that recent reviews are more beneficial than old ones, reassuring customers that they are getting value for their money. Aaron expounds on the keyword tools to leverage, including ChatGPT and SM rationing. It helps to maintain consistency in posting on the Google business profile and keeping in touch with customer reviews. Furthermore, it is important to provide relevant captions for images for Google to capture the content. (For great results, you don’t brush your teeth all day once a year; rather, every day: the goal is consistency in posting and updating).

Duplicating content from other third-party social media platforms: Matt argues that it is important to have a strategy around content duplicity. He notes that there are various tools to help with cross-promotion, tailoring every message appropriately to specific platforms. Aaron adds that creating specific content for each platform is the perfect scenario. However, due to limited time, scope, and budget, he recommends that a business duplicate content with care for starters.

Best practices for photo captioning in Google business profile: Matt unpacks best practices for captioning images, saying that the maximum 16-word description should clearly spell out what is in the photo. Furthermore, it should be brief and precise to reflect instantly upon Google search. He further advises that the description should also serve visually-impaired customers. (There are many technical things you can do in captioning a photo but capture what is in the photo).

Best practices for generating reviews: The best starting place for generating reviews is building a strong, positive relationship with your customer base. This way, you can ask them to write a review for your product/service when they are happiest in their customer journey. You should also always respond to customer reviews every week. Besides thanking a customer for their review, you should also satisfy Google guidelines by providing extra value, such as another service offering or after-sale service. Our guest experts also advise that you seek to incentivize your internal team for positive reviews.

Time codes

  • (0:07) Introduction of topic and guest experts
  • (0:48) Aaron and Matt’s career background
  • (05:14) What is Google business profile
  •  (07:56) Techniques for ranking high in your Google business profile
  • (09:17) How to optimize SEO on Google business profile:
  • (14:12) Duplicating content from other third-party social media platforms
  • (16:33) Best practices for photo captioning in Google business profile
  • (18:23) Best practices for generating reviews
  • (24:37) Matt and Aaron’s contact information
  • (25:13) Their choice of brand ambassador


[00:00:00.650] – Intro

You’re listening to the merged Marketing Podcast with me, Jason Hunt. The mission with this show is to discuss all things marketing, sales, and mindset. It’s my hope for entrepreneurs like you to get the most from your efforts so that you can focus on what you do best. Let’s go. You’re listening to Episode 186 of the Merged Marketing Podcast. And in this episode, we’re talking about leveraging your Google Business Profile for local SEO. My guests on today’s show are Aaron and Matt from Two H Media. Two H Media is a user first agile marketing agency based here in Guelph, Ontario. They specialize in website design and video production. They build video driven websites to help luxury ecommerce brands and nonprofits eliminate confusion and increase conversion. Now, today’s topic, we’re going to dive into Google Business Profile management and what a small business needs to be doing to get the most out of their Google Business Profile. Google Business Profile, formerly known as Google my business is one of the most important assets you have as a small business owner. To get more eyeballs on your website and more traffic to your business. We’re going to explore the various ways that you can optimize your profile to ensure you’re in good standing with Google.


[00:01:18.650] – Jason

Without further ado, let’s kick it to my chat with Aaron and Matt. How’s it going, guys?


[00:01:24.030] – Matt and Aron

Doing great, thanks. How are you?


[00:01:25.850] – Jason

Doing good. And then local residents of Guelph as well, just down the street from us, which is encouraging to see. It’s not too often we have guests that are local here on the Merge Marketing Podcast. So that’s awesome. I actually attended a seminar that they were hosting a few months ago, speaking a lot about the topic that we’re going to talk about today. And these are two subject matter experts in the Google Business Profile space. So we’re going to dive into that today. But let’s start first by understanding a bit of your journey into how you guys became partners in this business together.


[00:01:59.190] – Matt and Aron

That’s a big question. That’s a big question, man. Do you want to kick us off? We were consulting with the Wafflington Business Center for a starter Company Plus program back in 2019. Aaron came in. He was a participant in that program, and Crystal Mains, the executive director, directed him to say, like, you got to go talk to the marketing guys. And at that time, he met with me, myself, and a former business partner. His name was Ben. And we sat and we hit it off and we kept getting the wrap on the door, like, hurry up, hurry up, hurry up. We met for coffee, like, the very next day or very shortly after. Aaron has a quite impressive portfolio as a board game designer. He was bringing, like, physical things and product packaging and some very cool things into, like, a very, very traditional digital business. So we were just blown away impressed. And he’s got a good head on his shoulders and then it was like a matter of weeks before he actually just joined us. And then he ended up buying Ben out of his position in the company and then he’s a full time owner, 50 50 owner with myself.


[00:03:04.190] – Matt and Aron

So it was like too good to be true kind of thing. It was a really good fit, like right off the hop. We get asked all the time, especially in the first year we were together. Oh, you guys have been working together for a long time and it was like, yeah, we’ve been working together for eight days.


[00:03:16.990] – Jason

Aaron, it sounds like you’re a bit of a serial entrepreneur. Just with your background of the Board Game Cafe and now getting involved into marketing, what got you into marketing in the first place? Because your background was not necessarily in marketing. I guess it was marketing your own businesses, right?


[00:03:32.530] – Matt and Aron

Yeah. So I grew up working in marketing. I got my start at a family business when I was born. My parents were living illegally in Australia, tying stringing people’s hair for a living, and eventually they connected with some guys at like local markets, bought some jewelry, brought that back to Canada, and that over a period of many years blossomed into the largest piercing jewelry supplier in Canada. And so when I was about twelve years old, I started with the family business, just doing like product catalogs and marketing materials to help them reach their wholesale clients. By the time I was a young adult, I had taken over the full marketing branch for the company. So I was involved at the leadership level, helping to make even purchasing decisions for new product lines, branding new lines that we were releasing, trying to break into the tattoo market. And that was all very exciting, but it wasn’t mine, it was my parents. And so I started, as you say, this serial entrepreneur thing where along with some buddies, I started opening up some of my own companies. And that’s how I formed Lynn Vander Studios, which is a board game design studio where I worked for about five years.


[00:04:32.950] – Matt and Aron

And I was quite involved in the marketing efforts for my board game design studio. I was one of the owners of the Roundtable Board Game Cafe as well, like you mentioned, involved in the marketing efforts for that as well. And then I opened up this video game lounge, which was what we thought was a great idea, but ended up being like this chaotic, exciting concept that the market really wasn’t ready for yet and it really struggled. So managing these two very successful businesses between the design studio and the Game Cafes, plus this third struggling business, the video game Lounge, that got to be a lot on my time as a young adult in my mid twenty s at this point, it was way too much for me. So I ended up selling my positions in all of those companies taking a year off. And I just worked in marketing for local restaurants for a bit, and that was great. I helped some of the restaurants I was working with capture a digital Main Street grant, and that’s what got me introduced to the business center. In the meantime, I’m starting to do some freelance marketing stuff again, get back to my marketing roots, as it were.


[00:05:32.410] – Matt and Aron

And then through the business center, I met Matthew and the rest of you already heard from him.


[00:05:36.410] – Jason

Awesome. That’s good stuff. Let’s break into this now. Obviously, you guys are subject matter experts on this topic. I want to break into it because I think a lot of people out there might know this as Google My Business, formerly known as Google My Business, now called Google Business Profile. Maybe, Matt, you can give a high level understanding of what it is and how it attributes to local SEO.


[00:05:55.770] – Matt and Aron

Yeah, I have a strong belief that every single young adult or adult in Canada has dealt with someone’s Google Profile before. Google My Business Profile or for everyone listening, I’ll call it the name it actually is. Everyone’s dealt with it. Whether you’re looking for a review, whether you’re trying to figure out if a business is open and their address, reading their menu, it’s like almost the most prominent piece of content that normally comes up with a Google search. Essentially, it takes up half the screen. So if you’ve ever seen someone’s business, if you’ve seen someone’s business profiles, you can share images, information on the address, inside, outside pictures, 360s, everything like that. So if you think about it from just a practical perspective, it’s very often the first touch point a new customer has with your business upon making a search. There’s a lot of them out there, and they’re free, and they’re controlled solely by the business itself. So it’s a pretty sweet tool that you actually just get to put online and start capturing a bunch of views.


[00:06:56.160] – Jason

Aaron, what’s maybe the low hanging fruit for a business owner? What can they do to optimize their Google my business profile?


[00:07:03.330] – Matt and Aron

Sure, start by claiming it at all. We see a lot of small businesses that have two or three business profiles that people have created over the years. Some of them are automatically generated. A lot of business owners haven’t actually sat down, taken ownership of their Google My Business Profile or Google Business Profile. That’s called now and actually do the basic setup. So that’s step one is just claim it at all. At least then you control it and you can make forward momentum. Low hanging fruit would be like list all your service and product offerings. You can actually go in and fill out detailed information on what the heck it is your business actually does. Most small businesses, if they haven’t taken the time to look seriously at this, are completely leaving that information blank and missing out on a ton of juice when it comes to actually showing up in people’s search results.


[00:07:49.260] – Jason

Yeah, that’s a valid point. Obviously, there are tons of benefits that come along with optimizing your Google business profile, but how can you have your profile stand out more so amongst the competition, essentially, if they’re looking all the same? What are a couple of those little maybe tricks or hacks to have your Google business profile show up before the others?


[00:08:08.460] – Matt and Aron

Sure. The biggest thing you can do is get your service category right. We see a lot of businesses that have the wrong primary service category, and it means that you’re not going to appear as highly ranked as your competitors when people are searching for those specific services. And this is as basic as going into Google or Google Maps and looking for whatever it is your service offering is see who comes up and see what service category they’re listed under, and if yours is wrong, you’re not going to appear at the top of that list. We’ll stop that’s like the lowest hanging fruit. You can add additional service categories as well, but there’s an inverse relationship between how many service categories you list and how highly Google ranks you for an individual service category. So you want to be choosy about which ones you list on your profile because you want enough that you show up in a variety of searches without it being so watered down that Google deprioritize your profile compared to the other ones.


[00:09:06.290] – Jason

Matt, maybe you can talk about some of those elements on the Google business profile and how someone can SEO optimize those sections of the profile.


[00:09:15.270] – Matt and Aron

So the first one, the first again, big, low, fraying fruit here is just your hours of operation. Anyone can actually test this for themselves. You can type in food near me, or if you’re looking for a service provider near you. Only businesses that are open show up. All the businesses that are open will show up before the businesses that are closed. So right off the hop, if you have the wrong operating hours, you’re not doing yourself any favors there. I’m sure we’ve all gone to a business hoping they were open or expecting them to be open, and they’re not. And obviously that leaves a bad taste in your mouth and you’d be cursing on your breath a little bit that’s the first 1 hour of operation. Really important. After that is just a constant stream of reviews. There are some awesome tools that you can use to actually get reviews. Google provides you a little link that directly feeds back into your profile. The whole goal there is you can turn that link into a QR code. You can put that QR code or that link into your marketing material. If you’ve got any kind of post purchase process where you’re interacting with customers after you’ve had positive experiences with them, you can socially prime them into leaving you a positive review.


[00:10:17.990] – Matt and Aron

And those reviews, again, what you’ll see is most common, and it’s not always because there’s a bunch of factors that go into SEO, but it is fairly common to see the businesses that have the most reviews that are the most not only the most, but the most frequent reviews. So the reviews that are from five years ago play less of a role than the reviews that you’re getting very recently. They’re going to be closer to the top of the list of there as well. And to be very honest, it’s like people need to be reassured that they’re spending their money and investing their time in the right places. So it’s normally a fairly frequently checked out portion of the profile where people are looking at your customer service, they’re looking at being reassured. There’s basic keywording stuff you can do, too. Like you can go and use a tool like SEMrush or even I’ve heard people using chat CPT for their keywording. You can use any number of tools to figure out what keywords to punch into your actual descriptions on your Google business profile listings. But like Matt says, the soft indicators that tell Google that it’s an active and legitimate profile are going to be way more impactful than spending hours and hours refining the keywords down to the word.


[00:11:21.740] – Matt and Aron

So, like, staying on top of your reviews, posting on a regular basis, a lot of businesses have the instinct to just go and post 200 images at once and leave it at that. If instead you can post a few of them to get yourself started and then come up with a consistent weekly schedule where you’re interacting with it every single week, that’s going to have way more of an impact on where Google lists this profile compared to any amount of like, shut it and forget it, tweeting a wording.


[00:11:46.220] – Jason

I think people underestimate that the importance of posting on your Google business profile because it’s not a social media platform by any means, but essentially what you’re doing is giving signals to the platform that you are active and you are being active on your Google business profile. It’s Google after all.


[00:12:02.790] – Matt and Aron

Right, matt 100%. The consistency wins. I always say you can brush your teeth all day once a year. Your teeth are still going to fall out. So the goal there is, can you find some consistent schedule that makes it easy for you? Yes. There’s obviously good best practices of like when you’re taking your images, instead of them being like 101010 JPEG out of your phone or your camera, relabel those photos, add that information into it so that Google can tell what’s in the image, upload it after you’ve renamed those image assets or if they’re video assets as well. You can look video in as well. But yeah, naming them, it doesn’t need to be like crazy SEO optimized doesn’t need to be keyword optimized. It needs to be an accurate representation of what’s in the photo. You don’t need to overthink things, it just needs to be named properly. The other thing there, there’s a hidden but if you were to actually go into a profile, you can go under the Add update button and this is just a really good opportunity to say, like, are we running promotions? Does the business have a sale going on?


[00:12:59.380] – Matt and Aron

Maybe not, but if you knew about that tool, you probably use it. Are you running an event? Are you collaborating with another business? You can put that information there as well. Event listings are awesome. I’ve been to networking events because people put them on their Google Business Profile. Yeah, if you’re curious about seeing it, you can just type in like into a Google Events near me. And now those listings are from people adding their information into their profile under the events and that’s where it all is.


[00:13:25.010] – Jason

Okay, so in terms of the posting to Google Business Profile because the events one is very interesting, but in terms of posting to it, are you recommending that businesses just churn the same content that’s on their social media platforms over to their Google Business Profile? Because a lot of those third party platforms, they can integrate directly with Google Business Profile to make it very seamless.


[00:13:43.230] – Matt and Aron

You can, absolutely. There’s a right tool for the job. So obviously you might want to be using some strategy on social media where maybe you’re taking a more social approach than a very salesy approach to highlighting your products or services. I think a lot of businesses and obviously paint with a broad brush here, a lot of businesses don’t even exist and know these tools exist. So if they knew they existed, they would probably use the tools the best way they could. So doing some cross promotion, if it’s obviously done properly, we’re all for it. As long as you know that the tool exists, it’s very simple. This is not like the clicks behind. A lot of these features are very straightforward. It’s not a very heavily technical piece of software. It’s filling in a very small question with one page questionnaire about what you’re trying to do. And then that information immediately goes to Google to directly answer the question about duplicating content across your socials in your Google business profile. Perfect world, I would love everyone to come up with specific content for every single platform that they’re using. In the real world though, business owners are really busy and they often have limited scope and limited budgets to manage their social profiles.


[00:14:50.480] – Matt and Aron

Using your Google Business Profile at all is going to be so much better than what most businesses are doing. I would say just duplicating that social content is a perfectly fine starting point to get that regular content injected into the system.


[00:15:03.440] – Jason

Absolutely. And I definitely think it’s important. And like you said Aaron, business owners are too busy to create native content just specifically for Google Business Profile, especially when the benefits of doing that work might not outweigh the reward that you might get. However, I’m sure if you SEO optimize some of that Google content that you’re putting out on Google Business Profile, it can also potentially be found in search as well and give certain signals to Google. Who’s doing your social media? Is anybody doing your social media? Why aren’t we doing your social media? Since 2016, my agency has been managing communities, creating content, and managing our clients social media platforms to keep them top of mind with their customers along with their prospects. Social media is probably somewhere on your priority list as a busy business owner, but it’s never going to be near the top for us. At Merged Media, we ensure your social media is at the top of our list, making sure you’re staying top of mind with those clients and prospects. If you want a creative and professional agency working on your social media, then go on over to Merged CA and book a call today.


[00:16:10.100] – Jason

That’s me. R-G-E-D CA. I want to touch on a point. I don’t want to breeze past this. The role of photos and the importance of the description, matt, that you talked about within the photo, what are some best practices about the actual description that you put on those photos?


[00:16:25.330] – Matt and Aron

So there are some best practices. Google changes this a little bit frequently, so I’ll give it to you with the current guideline. You write for a human being, and we have a 16 word maximum is what they’re telling us so far. Obviously, that could change any time. The goal there is for naming a photo for not only for yourself, but for someone that might obviously be visually impaired. If I was using a screen reader or if part of your audience is relying on some form of technology to actually broadcast what was on screen to them, that’s where that information comes from. Oftentimes it’s going to come from the file name of the image, potentially an alt tag, potentially maybe you’re using some third party piece of software to help create a better experience for your customer. Just describe what’s in the photo. So if it was us taking a screenshot of what’s going on right here, I would use our full names. I would use the fact that we’re on the marketing podcast. I might add some location information and maybe the topic of the podcast, but I’m going to keep it short and sweet and really describe what’s in the photo.


[00:17:24.090] – Matt and Aron

That way, if I was going to make a Google search later on and say, hey, I was looking for Matt and Jason there and talking, there’s a really good chance that photo is going to pop up in the Google Image search. And it’s like, oh yeah, that’s the photo of them on the podcast together, very clean as day.


[00:17:37.520] – Jason



[00:17:38.000] – Matt and Aron

There are more technical things you can do, but basically just rename it as what it is.


[00:17:43.080] – Jason

Awesome. I want to go back to really an important signal to give Google that we touched on very briefly, which is reviews. Is there some best practices that you recommend to some of those local small businesses out there to generate more reviews? Because it’s a question that I’m sure frequently comes up. It’s like, how do I get more reviews? Are there hacks to getting more reviews? What’s your response to that, Aaron? In terms of a business looking for more reviews and the best way to.


[00:18:06.360] – Matt and Aron

Get them, there are absolutely hacks for getting more reviews and we don’t recommend any of them because the more you start to fuss with your review score, the more problems you’re going to run into on Google. They will shut your account down if you get caught pulling anything you’re not supposed to and then you’ve wasted all of your effort and really shut your business back. In terms of generating a lot of reviews, number one, build a relationship with your customers. If you haven’t done that, you’re not going to have any luck generating reviews unless they’re negative, which you don’t want. And number two, directly ask for them. This might be a shock to some business owners, but the best way to get reviews is to identify when your customers are at their happiest point in their journey through your services and at that point ask them to write a review for you and make it really easy. You can go generate a review link out of Google My Business as Matt alluded to earlier. Sending that direct link to people that takes them right to the spot where all they have to tell you is type in the review and hit submit is going to have a way higher success rate than just having a conversation with someone and saying, oh yeah, can you leave a review for me?


[00:19:06.220] – Matt and Aron

And they say, I’ll get to it.


[00:19:07.440] – Jason

Brilliant. I definitely think utilizing that QR code in certain instances can help as well, especially if you’re a local restaurant or any sort of local business where you are getting a lot of foot traffic. I think that’s a good incentive as well, for sure.


[00:19:19.650] – Matt and Aron

And like for those local restaurants and things, it’s very common to incentivize reviews, which is acceptable. You just can’t incentivize positive reviews, so you’ve got to really watch out and make sure that you’re nailing the customer service side of things as well. Another thing I’ll jump in there and add to is if you take the time to respond to the reviews they are getting, whether they’re positive or they’re negative, if someone takes the time to say that you’ve done a good job, you should take the time to say thank you. And that does need to be done on a relatively punctual manner. So don’t go back into your history. And three years ago, thanks to people that you worked with a long time ago, ideally weekly. Like, if you can manage it, doing it weekly, that would be fantastic. Within 72 hours would be fine as well. There’s obviously best practices that we can share around how to comment to it on a negative review. We’re all bound to get one. We’re all human beings, but there is a right way to manage that. But even saying thank you to someone that has enjoyed a meal or was exploring the area for the first time and they stumbled into your business, it goes a long way, and those are another positive set of code.


[00:20:17.900] – Matt and Aron

Now, when you do respond to those positive reviews, google is very specific in their guidelines. When you say thank you, you also have to provide additional value in the comment rather than just saying thank you to the review. So often when I was in the restaurant space, I’d say, oh, thank you so much for coming in. I’m glad you had such a good experience. Hey, if you liked whatever meal it was they said they had a great time with, you might enjoy this drink that pairs well with it next time you’re there. So you’re using it as an opportunity to upsell to that customer a little bit in terms of providing a little bit more information and meeting Google’s guidelines in terms of responding to reviews in a way that actually keeps the conversation going, instead of just saying thank you very much and maybe get it back.


[00:20:58.870] – Jason

As much as that review is for the person that left it or that response to the review is for the person that left it, it’s really for everybody else seeing it as well, good and bad.


[00:21:07.720] – Matt and Aron



[00:21:07.910] – Jason

So that’s a great opportunity to plug, hey, you tried the Margarita Pizza. Hey, why don’t you try the Deluxe? You know what I mean? Or if it’s a negative review, you see this all the time. It’s really tough for a business owner to bite their tongue and not write what they really feel, which you see a lot. And that’s just a bad representation for the business owner and the business itself, and that a lot with small businesses.


[00:21:28.310] – Matt and Aron

Yeah, absolutely. There’s nothing wrong with getting a negative review. People reading your reviews are going to look for them, and they’re going to learn a lot more from how you respond to those negative reviews than from whatever people were complaining about in the first place.


[00:21:41.650] – Jason



[00:21:42.620] – Matt and Aron

Definitely you should share the positive reviews you receive with your team as well. So you should actively use that as a chance to go, hey, team, however many people you’re working with, share the fact that they’re doing a good job. Take that positive feedback and make sure your actual team understands that they’re actually leaving a positive impact on the customers. Don’t leave that as just like, oh, yeah, there’s some reviews on our Google. Bring that into the business as well and use that as per morale. It makes a big difference.


[00:22:10.240] – Jason

100%. That’s an excellent point. In addition to that, we incentivize our employees here when they go and get a review. They have certain incentives that they get monetarily rewarded for every single review that they get for our company. And really, it just really is that kind of nudge to hey, we always say a five for five. What that means is when a client asks for a five minute favor, we go and get a five star review. You know what I mean? We’ll be happy to go ahead not bill you for these ten minutes that we had to go in there and do something. By the way, do you mind leaving us a review? You know what I mean? 9.9 times out of ten, they’ll leave a review.


[00:22:46.210] – Matt and Aron

Again, this is going to be different for every business. You can almost put a financial cost on getting the review in terms of how much business you would get on the top of the search on the top of the search, versus how much it’s actually costing you in time, whether it be labor or whatever that is I’m actually generating you in the first place. They’re worth it every time. We’re always trying to get more of them. If you could flat out pay for them, you could absolutely find a dollar value that you’d be willing to pay for one of these things. And I’m glad that we can’t, but they’re very valuable.


[00:23:19.220] – Jason

100%. That’s awesome, guys. Again, I appreciate your time. And how can our audience get in touch with you guys if they have any questions?


[00:23:26.850] – Matt and Aron

Best thing to do is just shoot us an email if they want to reach me. I’m just Aaron Two H Media. He’s Matthew at Two H Media, and you have tons of information on our website. We’d be more than happy to have a chat. We offer free strategy calls for anyone trying to upgrade their marketing, so we’d love to have a conversation with anyone who’s interested.


[00:23:42.380] – Jason

And what about your socials? Where can people find you online?


[00:23:45.750] – Matt and Aron

LinkedIn. Two H media on LinkedIn and then underscore two H media on Instagram.


[00:23:51.770] – Jason

Awesome. All right, fellas, we end every episode with the same question. That question is this. I’ll start with you, Aaron. If you can choose one person, dead or alive, to represent your company, who would it be and why? And it can’t be Matthew.


[00:24:05.170] – Matt and Aron

Oh, it’s Don Draper.


[00:24:08.670] – Jason

Good one.


[00:24:09.460] – Matt and Aron

He’s the king of market.


[00:24:11.090] – Jason

Yeah. Someone that just crushes Manhattan’s.


[00:24:14.470] – Matt and Aron



[00:24:15.160] – Jason

In old fashioned.


[00:24:16.190] – Matt and Aron

He should have couldn’t be Matthew, so I had to shoot you someone else who crushes Manhattan. There you go. Who you got? Matt. This might be a controversial answer. I like Henry Ford. We’re very process driven, and he played a large part in cranking out and commoditizing the assembly line.


[00:24:34.040] – Jason

You’d be surprised. This is episode 186, and we haven’t had. One Henry Ford yet. That was the very first Henry Ford.


[00:24:40.720] – Matt and Aron

A lot of Steve Jobs, a lot.


[00:24:42.830] – Jason

Of Muhammad Ali, a couple of Jesus, but only one Henry Ford.


[00:24:48.170] – Matt and Aron

There’s good and bad things you could say about Jesus is a great answer. God himself.


[00:24:53.050] – Jason

Yes. The last episode actually was with Darren Dawson, who’s the founder of Cofounder of Bomb Bomb, and his answer was Jesus, and can’t argue that one.


[00:25:02.880] – Matt and Aron



[00:25:04.770] – Jason

Awesome. Again, guys, aaron, Matthew, appreciate your time.


[00:25:08.440] – Matt and Aron

Thank you very much.


[00:25:09.860] – Jason

Real quick, guys. If you are active on Instagram or TikTok, I encourage you to go on.


[00:25:15.210] – Matt and Aron

Over and give my personal profile a.


[00:25:17.210] – Jason

Follow at Jhuntofficial J-A-Y-H-U-N-T-O-F-F-I-C-I-A-L over there. On Instagram and TikTok, I’m posting my favorite highlights from the Merged Marketing Podcast, along with some of the highlights from my speaking engagements overseas as well as locally. Ton of value going over and check it out at Jihan official. I’d like to thank you for listening to the Merged Marketing Podcast, and I invite you to subscribe so you never miss an episode of the Merged Marketing Podcast. One of the best ways to do that is to add us to your instagram at Merged Media. M-E-R-G-E-D-M-E-D-I-A going over there. Give Merged Media a follow and subscribe and never miss an episode. Thank you so much for listening. We’ll talk to you soon.


Did you enjoy this episode? If so, please check out our previous episode on The 4 C’s To Selling Using META with Jason Hunt

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